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射击游戏市场营销经理

Tencent

Marketing Jobs

射击游戏市场营销经理

full-timePosted: Nov 5, 2025

Job Description

射击游戏市场营销经理

📋 Job Overview

The Marketing Manager for Shooting Games at Tencent is responsible for developing multi-platform market strategies, brand building, and user growth for new dual-end shooting games. This role involves creating and executing brand promotion plans across various stages, coordinating online and offline efforts, and establishing integrated collaboration mechanisms between research, operations, and promotion. Additionally, the position focuses on optimizing product reputation, identifying brand enhancement opportunities, and overseeing the implementation of market activities including creative materials, advertising, and PR.

📍 Location: Shenzhen, China

🏢 Business Unit: IEG

📄 Full Description

1.负责双端射击新品游戏的多端市场策略制定、品牌建设推广、用户增长工作,制定市场策略到各个阶段的品牌推广方案,统筹线上线下执行;
2.负责建立并完善研运推广一体的协作机制,制定产品口碑优化策略并落地,思考品牌提升突破机会并形成完整落地规划;
3.协同各市场模块完成具体市场工作落地,包括但不限于素材创意、广告投放、公关传播等,协调项目整体推进。

🎯 Key Responsibilities

  • Formulate multi-platform market strategies, brand building and promotion, and user growth for new dual-end shooting games; develop brand promotion plans for each stage and coordinate online and offline execution.
  • Establish and improve the integrated collaboration mechanism between research, operations, and promotion; formulate and implement product reputation optimization strategies; identify brand enhancement breakthrough opportunities and form complete implementation plans.
  • Collaborate with various market modules to execute specific market work, including but not limited to creative materials, advertising placement, PR communication, etc.; coordinate the overall project advancement.

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

300,000 - 800,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • Formulate multi-platform market strategies, brand building and promotion, and user growth for new dual-end shooting games; develop brand promotion plans for each stage and coordinate online and offline execution.
  • Establish and improve the integrated collaboration mechanism between research, operations, and promotion; formulate and implement product reputation optimization strategies; identify brand enhancement breakthrough opportunities and form complete implementation plans.
  • Collaborate with various market modules to execute specific market work, including but not limited to creative materials, advertising placement, PR communication, etc.; coordinate the overall project advancement.

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射击游戏市场营销经理

Tencent

Marketing Jobs

射击游戏市场营销经理

full-timePosted: Nov 5, 2025

Job Description

射击游戏市场营销经理

📋 Job Overview

The Marketing Manager for Shooting Games at Tencent is responsible for developing multi-platform market strategies, brand building, and user growth for new dual-end shooting games. This role involves creating and executing brand promotion plans across various stages, coordinating online and offline efforts, and establishing integrated collaboration mechanisms between research, operations, and promotion. Additionally, the position focuses on optimizing product reputation, identifying brand enhancement opportunities, and overseeing the implementation of market activities including creative materials, advertising, and PR.

📍 Location: Shenzhen, China

🏢 Business Unit: IEG

📄 Full Description

1.负责双端射击新品游戏的多端市场策略制定、品牌建设推广、用户增长工作,制定市场策略到各个阶段的品牌推广方案,统筹线上线下执行;
2.负责建立并完善研运推广一体的协作机制,制定产品口碑优化策略并落地,思考品牌提升突破机会并形成完整落地规划;
3.协同各市场模块完成具体市场工作落地,包括但不限于素材创意、广告投放、公关传播等,协调项目整体推进。

🎯 Key Responsibilities

  • Formulate multi-platform market strategies, brand building and promotion, and user growth for new dual-end shooting games; develop brand promotion plans for each stage and coordinate online and offline execution.
  • Establish and improve the integrated collaboration mechanism between research, operations, and promotion; formulate and implement product reputation optimization strategies; identify brand enhancement breakthrough opportunities and form complete implementation plans.
  • Collaborate with various market modules to execute specific market work, including but not limited to creative materials, advertising placement, PR communication, etc.; coordinate the overall project advancement.

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

300,000 - 800,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • Formulate multi-platform market strategies, brand building and promotion, and user growth for new dual-end shooting games; develop brand promotion plans for each stage and coordinate online and offline execution.
  • Establish and improve the integrated collaboration mechanism between research, operations, and promotion; formulate and implement product reputation optimization strategies; identify brand enhancement breakthrough opportunities and form complete implementation plans.
  • Collaborate with various market modules to execute specific market work, including but not limited to creative materials, advertising placement, PR communication, etc.; coordinate the overall project advancement.

Target Your Resume for "射击游戏市场营销经理" , Tencent

Get personalized recommendations to optimize your resume specifically for 射击游戏市场营销经理. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "射击游戏市场营销经理" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentShenzhenChinaIEGIEG

Answer 10 quick questions to check your fit for 射击游戏市场营销经理 @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.