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微信小游戏-游戏运营

Tencent

Marketing Jobs

微信小游戏-游戏运营

full-timePosted: Oct 20, 2025

Job Description

微信小游戏-游戏运营

📋 Job Overview

The role focuses on operating WeChat mini-games, particularly those with in-app purchases (IAP), by analyzing the content ecosystem from various perspectives such as game genres, user behaviors, and multi-platform industries. It involves summarizing methodologies for key genres like MMO and SLG, identifying growth opportunities, and developing long-term operational strategies within the WeChat ecosystem. Collaboration with commercialization and advertising teams is essential to propose optimization paths and expansion plans for IAP content and key categories.

📍 Location: Shenzhen, China

🏢 Business Unit: WXG

📄 Full Description

1.观察IAP小游戏内容生态,能从游戏品类、用户玩家、多端行业等视角做出横向且深入的分析;
2.针对重点品类(如MMO/SLG),能从玩法框架、增长路径、特色能力应用上进行归纳与总结,抽离方法论并持续挖掘后续增长点和所需动作;
3.结合各类平台能力(如社交分享/商业组件/pc扩展屏/游戏圈),基于游戏运营视角,梳理微信域内长线运营的方法论;
4.与商业化/广告团队持续配合,基于IAP内容发展/重点品类发展提出优化路径与拓展方案。

🎯 Key Responsibilities

  • Observe the IAP mini-game content ecosystem and conduct in-depth horizontal analysis from perspectives of game categories, user players, and multi-end industries.
  • For key categories (e.g., MMO/SLG), summarize and extract methodologies from gameplay frameworks, growth paths, and application of unique capabilities, while continuously exploring subsequent growth points and required actions.
  • Combine various platform capabilities (e.g., social sharing, commercial components, PC extended screen, game communities) to develop methodologies for long-term operations within the WeChat domain from a game operations perspective.
  • Continuously collaborate with commercialization/advertising teams to propose optimization paths and expansion plans based on IAP content development and key category growth.

🛠️ Required Skills

  • Analytical skills for game ecosystems, categories, users, and industries
  • Ability to summarize methodologies for gameplay, growth, and capabilities in key game genres
  • Knowledge of WeChat platform capabilities like social sharing, commercial components, and game communities
  • Collaboration skills with commercialization and advertising teams

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

180,000 - 360,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Analytical skills for game ecosystems, categories, users, and industriesintermediate
  • Ability to summarize methodologies for gameplay, growth, and capabilities in key game genresintermediate
  • Knowledge of WeChat platform capabilities like social sharing, commercial components, and game communitiesintermediate
  • Collaboration skills with commercialization and advertising teamsintermediate

Responsibilities

  • Observe the IAP mini-game content ecosystem and conduct in-depth horizontal analysis from perspectives of game categories, user players, and multi-end industries.
  • For key categories (e.g., MMO/SLG), summarize and extract methodologies from gameplay frameworks, growth paths, and application of unique capabilities, while continuously exploring subsequent growth points and required actions.
  • Combine various platform capabilities (e.g., social sharing, commercial components, PC extended screen, game communities) to develop methodologies for long-term operations within the WeChat domain from a game operations perspective.
  • Continuously collaborate with commercialization/advertising teams to propose optimization paths and expansion plans based on IAP content development and key category growth.

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Tencent logo

微信小游戏-游戏运营

Tencent

Marketing Jobs

微信小游戏-游戏运营

full-timePosted: Oct 20, 2025

Job Description

微信小游戏-游戏运营

📋 Job Overview

The role focuses on operating WeChat mini-games, particularly those with in-app purchases (IAP), by analyzing the content ecosystem from various perspectives such as game genres, user behaviors, and multi-platform industries. It involves summarizing methodologies for key genres like MMO and SLG, identifying growth opportunities, and developing long-term operational strategies within the WeChat ecosystem. Collaboration with commercialization and advertising teams is essential to propose optimization paths and expansion plans for IAP content and key categories.

📍 Location: Shenzhen, China

🏢 Business Unit: WXG

📄 Full Description

1.观察IAP小游戏内容生态,能从游戏品类、用户玩家、多端行业等视角做出横向且深入的分析;
2.针对重点品类(如MMO/SLG),能从玩法框架、增长路径、特色能力应用上进行归纳与总结,抽离方法论并持续挖掘后续增长点和所需动作;
3.结合各类平台能力(如社交分享/商业组件/pc扩展屏/游戏圈),基于游戏运营视角,梳理微信域内长线运营的方法论;
4.与商业化/广告团队持续配合,基于IAP内容发展/重点品类发展提出优化路径与拓展方案。

🎯 Key Responsibilities

  • Observe the IAP mini-game content ecosystem and conduct in-depth horizontal analysis from perspectives of game categories, user players, and multi-end industries.
  • For key categories (e.g., MMO/SLG), summarize and extract methodologies from gameplay frameworks, growth paths, and application of unique capabilities, while continuously exploring subsequent growth points and required actions.
  • Combine various platform capabilities (e.g., social sharing, commercial components, PC extended screen, game communities) to develop methodologies for long-term operations within the WeChat domain from a game operations perspective.
  • Continuously collaborate with commercialization/advertising teams to propose optimization paths and expansion plans based on IAP content development and key category growth.

🛠️ Required Skills

  • Analytical skills for game ecosystems, categories, users, and industries
  • Ability to summarize methodologies for gameplay, growth, and capabilities in key game genres
  • Knowledge of WeChat platform capabilities like social sharing, commercial components, and game communities
  • Collaboration skills with commercialization and advertising teams

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

180,000 - 360,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • Analytical skills for game ecosystems, categories, users, and industriesintermediate
  • Ability to summarize methodologies for gameplay, growth, and capabilities in key game genresintermediate
  • Knowledge of WeChat platform capabilities like social sharing, commercial components, and game communitiesintermediate
  • Collaboration skills with commercialization and advertising teamsintermediate

Responsibilities

  • Observe the IAP mini-game content ecosystem and conduct in-depth horizontal analysis from perspectives of game categories, user players, and multi-end industries.
  • For key categories (e.g., MMO/SLG), summarize and extract methodologies from gameplay frameworks, growth paths, and application of unique capabilities, while continuously exploring subsequent growth points and required actions.
  • Combine various platform capabilities (e.g., social sharing, commercial components, PC extended screen, game communities) to develop methodologies for long-term operations within the WeChat domain from a game operations perspective.
  • Continuously collaborate with commercialization/advertising teams to propose optimization paths and expansion plans based on IAP content development and key category growth.

Target Your Resume for "微信小游戏-游戏运营" , Tencent

Get personalized recommendations to optimize your resume specifically for 微信小游戏-游戏运营. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "微信小游戏-游戏运营" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentShenzhenChinaWXGWXG

Answer 10 quick questions to check your fit for 微信小游戏-游戏运营 @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.