腾讯元宝-内容营销经理
Tencent
腾讯元宝-内容营销经理
Job Description
腾讯元宝-内容营销经理
📋 Job Overview
The Content Marketing Manager for Tencent Yuanbao is responsible for deeply understanding the product's value and market insights to refine core selling points and integrate promotion strategies. This role involves managing content creation and operations across self-owned channels like WeChat public accounts and video accounts to build brand reputation and user engagement. Additionally, it focuses on influencer marketing on social media platforms and exploring innovative marketing methods to enhance product growth and influence.
📍 Location: Shenzhen, China
🏢 Business Unit: CSIG
📄 Full Description
2.负责产品自有传播矩阵的内容制作与运营传播，包括公众号、视频号等，通过高质量的爆款内容输出以及多元化的创意策划，塑造产品良好口碑，提高产品影响力以及用户粘性；
3.负责产品在社交媒体与内容平台的达人营销工作，基于对产品价值与场景的理解，通过达人深度内容定制、内容植入等方式，关注ROI，助力产品有效拉新拉活；
4.结合市场热点以及业务需求，持续探索创新性的营销手段，包括但不限于爆款事件、直播营销等，提升品牌整体在目标圈层的影响力。
🎯 Key Responsibilities
- Deeply understand Tencent Yuanbao product value, combine with product iteration rhythm and market insights, continuously refine and mine core selling points, integrate product promotion strategies, coordinate with various cooperating departments, ensure efficiency and quality of brand external communication, increase product influence in target groups and fields, and assist in continuous product growth.
- Responsible for content production and operational dissemination of the product's self-owned communication matrix, including public accounts, video accounts, etc., shape good product reputation through high-quality viral content output and diversified creative planning, improve product influence and user stickiness.
- Responsible for the product's influencer marketing on social media and content platforms, based on understanding of product value and scenarios, through in-depth content customization for influencers, content implantation, etc., focus on ROI, assist in effective user acquisition and activation.
- Combine market hotspots and business needs to continuously explore innovative marketing methods, including but not limited to viral events, live marketing, etc., to enhance the overall brand influence in the target circle.
Locations
- Shenzhen, China
Salary
180,000 - 360,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Deeply understand Tencent Yuanbao product value, combine with product iteration rhythm and market insights, continuously refine and mine core selling points, integrate product promotion strategies, coordinate with various cooperating departments, ensure efficiency and quality of brand external communication, increase product influence in target groups and fields, and assist in continuous product growth.
- Responsible for content production and operational dissemination of the product's self-owned communication matrix, including public accounts, video accounts, etc., shape good product reputation through high-quality viral content output and diversified creative planning, improve product influence and user stickiness.
- Responsible for the product's influencer marketing on social media and content platforms, based on understanding of product value and scenarios, through in-depth content customization for influencers, content implantation, etc., focus on ROI, assist in effective user acquisition and activation.
- Combine market hotspots and business needs to continuously explore innovative marketing methods, including but not limited to viral events, live marketing, etc., to enhance the overall brand influence in the target circle.
Tags & Categories
Answer 10 quick questions to check your fit for 腾讯元宝-内容营销经理 @ Tencent.
Related Books and Jobs
腾讯元宝-内容营销经理
Tencent
腾讯元宝-内容营销经理
Job Description
腾讯元宝-内容营销经理
📋 Job Overview
The Content Marketing Manager for Tencent Yuanbao is responsible for deeply understanding the product's value and market insights to refine core selling points and integrate promotion strategies. This role involves managing content creation and operations across self-owned channels like WeChat public accounts and video accounts to build brand reputation and user engagement. Additionally, it focuses on influencer marketing on social media platforms and exploring innovative marketing methods to enhance product growth and influence.
📍 Location: Shenzhen, China
🏢 Business Unit: CSIG
📄 Full Description
2.负责产品自有传播矩阵的内容制作与运营传播，包括公众号、视频号等，通过高质量的爆款内容输出以及多元化的创意策划，塑造产品良好口碑，提高产品影响力以及用户粘性；
3.负责产品在社交媒体与内容平台的达人营销工作，基于对产品价值与场景的理解，通过达人深度内容定制、内容植入等方式，关注ROI，助力产品有效拉新拉活；
4.结合市场热点以及业务需求，持续探索创新性的营销手段，包括但不限于爆款事件、直播营销等，提升品牌整体在目标圈层的影响力。
🎯 Key Responsibilities
- Deeply understand Tencent Yuanbao product value, combine with product iteration rhythm and market insights, continuously refine and mine core selling points, integrate product promotion strategies, coordinate with various cooperating departments, ensure efficiency and quality of brand external communication, increase product influence in target groups and fields, and assist in continuous product growth.
- Responsible for content production and operational dissemination of the product's self-owned communication matrix, including public accounts, video accounts, etc., shape good product reputation through high-quality viral content output and diversified creative planning, improve product influence and user stickiness.
- Responsible for the product's influencer marketing on social media and content platforms, based on understanding of product value and scenarios, through in-depth content customization for influencers, content implantation, etc., focus on ROI, assist in effective user acquisition and activation.
- Combine market hotspots and business needs to continuously explore innovative marketing methods, including but not limited to viral events, live marketing, etc., to enhance the overall brand influence in the target circle.
Locations
- Shenzhen, China
Salary
180,000 - 360,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Deeply understand Tencent Yuanbao product value, combine with product iteration rhythm and market insights, continuously refine and mine core selling points, integrate product promotion strategies, coordinate with various cooperating departments, ensure efficiency and quality of brand external communication, increase product influence in target groups and fields, and assist in continuous product growth.
- Responsible for content production and operational dissemination of the product's self-owned communication matrix, including public accounts, video accounts, etc., shape good product reputation through high-quality viral content output and diversified creative planning, improve product influence and user stickiness.
- Responsible for the product's influencer marketing on social media and content platforms, based on understanding of product value and scenarios, through in-depth content customization for influencers, content implantation, etc., focus on ROI, assist in effective user acquisition and activation.
- Combine market hotspots and business needs to continuously explore innovative marketing methods, including but not limited to viral events, live marketing, etc., to enhance the overall brand influence in the target circle.
Tags & Categories
Answer 10 quick questions to check your fit for 腾讯元宝-内容营销经理 @ Tencent.
Related Books and Jobs