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Supercell游戏《荒野乱斗》-内容营销负责人

Tencent

Marketing Jobs

Supercell游戏《荒野乱斗》-内容营销负责人

full-timePosted: Nov 17, 2025

Job Description

Supercell游戏《荒野乱斗》-内容营销负责人

📋 Job Overview

The Content Marketing Lead for Supercell's Brawl Stars at Tencent oversees the domestic marketing team and operations for the game's player community and platform content. The role involves developing and executing creative marketing strategies, including cross-industry collaborations, offline events, and brand promotion plans. Responsibilities also include crafting IP content in collaboration with other departments and monitoring campaign effectiveness.

📍 Location: Shenzhen, China

🏢 Business Unit: IEG

📄 Full Description

1.负责管理《荒野乱斗》国内项目市场营销团队;
2.负责国内玩家社区生态、平台内容的运营;
3.负责国服产品的市场创意营销,异业合作营销,线下展会等方案并落地实施;
4.策划各阶段的品牌宣传和推广计划,能有逻辑的输出市场宣发全案,能够结合最佳营销方式包括但不限于音乐、画师、PR、KOL、线上线下广告和活动事件等,监控并总结活动效果;
5.围绕产品核心,可以和其他部门一起策划打造IP内容,并负责推进落地。

🎯 Key Responsibilities

  • Manage the domestic marketing team for Brawl Stars project
  • Operate the domestic player community ecosystem and platform content
  • Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
  • Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
  • Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

800,000 - 1,500,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • Manage the domestic marketing team for Brawl Stars project
  • Operate the domestic player community ecosystem and platform content
  • Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
  • Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
  • Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation

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Tencent logo

Supercell游戏《荒野乱斗》-内容营销负责人

Tencent

Marketing Jobs

Supercell游戏《荒野乱斗》-内容营销负责人

full-timePosted: Nov 17, 2025

Job Description

Supercell游戏《荒野乱斗》-内容营销负责人

📋 Job Overview

The Content Marketing Lead for Supercell's Brawl Stars at Tencent oversees the domestic marketing team and operations for the game's player community and platform content. The role involves developing and executing creative marketing strategies, including cross-industry collaborations, offline events, and brand promotion plans. Responsibilities also include crafting IP content in collaboration with other departments and monitoring campaign effectiveness.

📍 Location: Shenzhen, China

🏢 Business Unit: IEG

📄 Full Description

1.负责管理《荒野乱斗》国内项目市场营销团队;
2.负责国内玩家社区生态、平台内容的运营;
3.负责国服产品的市场创意营销,异业合作营销,线下展会等方案并落地实施;
4.策划各阶段的品牌宣传和推广计划,能有逻辑的输出市场宣发全案,能够结合最佳营销方式包括但不限于音乐、画师、PR、KOL、线上线下广告和活动事件等,监控并总结活动效果;
5.围绕产品核心,可以和其他部门一起策划打造IP内容,并负责推进落地。

🎯 Key Responsibilities

  • Manage the domestic marketing team for Brawl Stars project
  • Operate the domestic player community ecosystem and platform content
  • Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
  • Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
  • Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation

Locations

  • Shenzhen, China

Salary

Estimated Salary Rangemedium confidence

800,000 - 1,500,000 CNY / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Responsibilities

  • Manage the domestic marketing team for Brawl Stars project
  • Operate the domestic player community ecosystem and platform content
  • Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
  • Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
  • Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation

Target Your Resume for "Supercell游戏《荒野乱斗》-内容营销负责人" , Tencent

Get personalized recommendations to optimize your resume specifically for Supercell游戏《荒野乱斗》-内容营销负责人. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Supercell游戏《荒野乱斗》-内容营销负责人" , Tencent

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

TencentShenzhenChinaIEGIEG

Answer 10 quick questions to check your fit for Supercell游戏《荒野乱斗》-内容营销负责人 @ Tencent.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.