Supercell游戏《荒野乱斗》-内容营销负责人
Tencent
Supercell游戏《荒野乱斗》-内容营销负责人
Job Description
Supercell游戏《荒野乱斗》-内容营销负责人
📋 Job Overview
The Content Marketing Lead for Supercell's Brawl Stars at Tencent oversees the domestic marketing team and operations for the game's player community and platform content. The role involves developing and executing creative marketing strategies, including cross-industry collaborations, offline events, and brand promotion plans. Responsibilities also include crafting IP content in collaboration with other departments and monitoring campaign effectiveness.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
2.负责国内玩家社区生态、平台内容的运营；
3.负责国服产品的市场创意营销，异业合作营销，线下展会等方案并落地实施；
4.策划各阶段的品牌宣传和推广计划，能有逻辑的输出市场宣发全案，能够结合最佳营销方式包括但不限于音乐、画师、PR、KOL、线上线下广告和活动事件等，监控并总结活动效果；
5.围绕产品核心，可以和其他部门一起策划打造IP内容，并负责推进落地。
🎯 Key Responsibilities
- Manage the domestic marketing team for Brawl Stars project
- Operate the domestic player community ecosystem and platform content
- Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
- Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
- Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation
Locations
- Shenzhen, China
Salary
800,000 - 1,500,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Manage the domestic marketing team for Brawl Stars project
- Operate the domestic player community ecosystem and platform content
- Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
- Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
- Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation
Tags & Categories
Answer 10 quick questions to check your fit for Supercell游戏《荒野乱斗》-内容营销负责人 @ Tencent.
Related Books and Jobs
Supercell游戏《荒野乱斗》-内容营销负责人
Tencent
Supercell游戏《荒野乱斗》-内容营销负责人
Job Description
Supercell游戏《荒野乱斗》-内容营销负责人
📋 Job Overview
The Content Marketing Lead for Supercell's Brawl Stars at Tencent oversees the domestic marketing team and operations for the game's player community and platform content. The role involves developing and executing creative marketing strategies, including cross-industry collaborations, offline events, and brand promotion plans. Responsibilities also include crafting IP content in collaboration with other departments and monitoring campaign effectiveness.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
2.负责国内玩家社区生态、平台内容的运营；
3.负责国服产品的市场创意营销，异业合作营销，线下展会等方案并落地实施；
4.策划各阶段的品牌宣传和推广计划，能有逻辑的输出市场宣发全案，能够结合最佳营销方式包括但不限于音乐、画师、PR、KOL、线上线下广告和活动事件等，监控并总结活动效果；
5.围绕产品核心，可以和其他部门一起策划打造IP内容，并负责推进落地。
🎯 Key Responsibilities
- Manage the domestic marketing team for Brawl Stars project
- Operate the domestic player community ecosystem and platform content
- Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
- Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
- Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation
Locations
- Shenzhen, China
Salary
800,000 - 1,500,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Responsibilities
- Manage the domestic marketing team for Brawl Stars project
- Operate the domestic player community ecosystem and platform content
- Develop and implement marketing schemes for the national server product, including creative marketing, cross-industry collaborations, and offline exhibitions
- Plan brand promotion and publicity strategies across stages, logically output full marketing plans, combine optimal methods such as music, artists, PR, KOLs, online and offline ads, and events, monitor and summarize activity effects
- Around the product's core, collaborate with other departments to plan and create IP content, and drive its implementation
Tags & Categories
Answer 10 quick questions to check your fit for Supercell游戏《荒野乱斗》-内容营销负责人 @ Tencent.
Related Books and Jobs