资深海外UA广告制片
Tencent
资深海外UA广告制片
Job Description
资深海外UA广告制片
📋 Job Overview
The Senior Overseas UA Advertising Producer role at Tencent involves leading the creative planning and production of advertising materials for game products targeting international markets. Responsibilities include developing ad strategies, monitoring competitors, optimizing performance through data analysis, and managing the full production process from scripting to final approval. The position focuses on innovating ad creatives to enhance conversion rates and user acquisition efficiency while aligning with product positioning.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
1.负责游戏产品海外UA广告创意策划，制定符合项目不同阶段投放目标的广告素材方向与卖点规划；
2.实时监测竞品素材动态并进行市场调研，深入理解投放数据指标与渠道特性，协同投放团队优化广告素材效果并对投放结果负责；
3.主导全案管理工作，制定产品核心卖点和创意方案，独立完成从脚本撰写到成片验收的全流程制片管理；
4.提升广告品质以匹配产品定位，具备各类广告制作与验收能力，对广告技术应用有深入理解和实践经验；
5.根据市场需求和用户反馈，持续创新广告创意形式，提高广告转化率和用户获取效率。
2.实时监测竞品素材动态并进行市场调研，深入理解投放数据指标与渠道特性，协同投放团队优化广告素材效果并对投放结果负责；
3.主导全案管理工作，制定产品核心卖点和创意方案，独立完成从脚本撰写到成片验收的全流程制片管理；
4.提升广告品质以匹配产品定位，具备各类广告制作与验收能力，对广告技术应用有深入理解和实践经验；
5.根据市场需求和用户反馈，持续创新广告创意形式，提高广告转化率和用户获取效率。
🎯 Key Responsibilities
- Responsible for creative planning of overseas UA ads for game products, formulating ad material directions and selling points planning that meet the投放 goals of different project stages
- Real-time monitoring of competitor material dynamics and conducting market research, deeply understanding投放 data indicators and channel characteristics, collaborating with the投放 team to optimize ad material effects and being responsible for投放 results
- Leading full-case management, formulating core product selling points and creative schemes, independently completing the full process production management from script writing to finished film acceptance
- Improving ad quality to match product positioning
- Based on market demand and user feedback, continuously innovating ad creative forms to improve ad conversion rates and user acquisition efficiency
✅ Required Qualifications
- Deep understanding of ad placement data metrics and channel characteristics
- Experience in various advertising production and acceptance capabilities
- In-depth understanding and practical experience in advertising technology applications
🛠️ Required Skills
- Creative planning and strategy formulation
- Market research and competitor analysis
- Data analysis for ad optimization
- Full-cycle production management (scripting to approval)
- Innovation in ad formats
- Collaboration with投放 teams
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
300,000 - 600,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Creative planning and strategy formulationintermediate
- Market research and competitor analysisintermediate
- Data analysis for ad optimizationintermediate
- Full-cycle production management (scripting to approval)intermediate
- Innovation in ad formatsintermediate
- Collaboration with投放 teamsintermediate
Required Qualifications
- Deep understanding of ad placement data metrics and channel characteristics (experience)
- Experience in various advertising production and acceptance capabilities (experience)
- In-depth understanding and practical experience in advertising technology applications (experience)
Responsibilities
- Responsible for creative planning of overseas UA ads for game products, formulating ad material directions and selling points planning that meet the投放 goals of different project stages
- Real-time monitoring of competitor material dynamics and conducting market research, deeply understanding投放 data indicators and channel characteristics, collaborating with the投放 team to optimize ad material effects and being responsible for投放 results
- Leading full-case management, formulating core product selling points and creative schemes, independently completing the full process production management from script writing to finished film acceptance
- Improving ad quality to match product positioning
- Based on market demand and user feedback, continuously innovating ad creative forms to improve ad conversion rates and user acquisition efficiency
Tags & Categories
Answer 10 quick questions to check your fit for 资深海外UA广告制片 @ Tencent.
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~2 Minutes
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资深海外UA广告制片
Tencent
资深海外UA广告制片
Job Description
资深海外UA广告制片
📋 Job Overview
The Senior Overseas UA Advertising Producer role at Tencent involves leading the creative planning and production of advertising materials for game products targeting international markets. Responsibilities include developing ad strategies, monitoring competitors, optimizing performance through data analysis, and managing the full production process from scripting to final approval. The position focuses on innovating ad creatives to enhance conversion rates and user acquisition efficiency while aligning with product positioning.
📍 Location: Shenzhen, China
🏢 Business Unit: IEG
📄 Full Description
1.负责游戏产品海外UA广告创意策划，制定符合项目不同阶段投放目标的广告素材方向与卖点规划；
2.实时监测竞品素材动态并进行市场调研，深入理解投放数据指标与渠道特性，协同投放团队优化广告素材效果并对投放结果负责；
3.主导全案管理工作，制定产品核心卖点和创意方案，独立完成从脚本撰写到成片验收的全流程制片管理；
4.提升广告品质以匹配产品定位，具备各类广告制作与验收能力，对广告技术应用有深入理解和实践经验；
5.根据市场需求和用户反馈，持续创新广告创意形式，提高广告转化率和用户获取效率。
2.实时监测竞品素材动态并进行市场调研，深入理解投放数据指标与渠道特性，协同投放团队优化广告素材效果并对投放结果负责；
3.主导全案管理工作，制定产品核心卖点和创意方案，独立完成从脚本撰写到成片验收的全流程制片管理；
4.提升广告品质以匹配产品定位，具备各类广告制作与验收能力，对广告技术应用有深入理解和实践经验；
5.根据市场需求和用户反馈，持续创新广告创意形式，提高广告转化率和用户获取效率。
🎯 Key Responsibilities
- Responsible for creative planning of overseas UA ads for game products, formulating ad material directions and selling points planning that meet the投放 goals of different project stages
- Real-time monitoring of competitor material dynamics and conducting market research, deeply understanding投放 data indicators and channel characteristics, collaborating with the投放 team to optimize ad material effects and being responsible for投放 results
- Leading full-case management, formulating core product selling points and creative schemes, independently completing the full process production management from script writing to finished film acceptance
- Improving ad quality to match product positioning
- Based on market demand and user feedback, continuously innovating ad creative forms to improve ad conversion rates and user acquisition efficiency
✅ Required Qualifications
- Deep understanding of ad placement data metrics and channel characteristics
- Experience in various advertising production and acceptance capabilities
- In-depth understanding and practical experience in advertising technology applications
🛠️ Required Skills
- Creative planning and strategy formulation
- Market research and competitor analysis
- Data analysis for ad optimization
- Full-cycle production management (scripting to approval)
- Innovation in ad formats
- Collaboration with投放 teams
Locations
- Shenzhen, China
Salary
Estimated Salary Rangemedium confidence
300,000 - 600,000 CNY / yearly
Source: ai estimated
* This is an estimated range based on market data and may vary based on experience and qualifications.
Skills Required
- Creative planning and strategy formulationintermediate
- Market research and competitor analysisintermediate
- Data analysis for ad optimizationintermediate
- Full-cycle production management (scripting to approval)intermediate
- Innovation in ad formatsintermediate
- Collaboration with投放 teamsintermediate
Required Qualifications
- Deep understanding of ad placement data metrics and channel characteristics (experience)
- Experience in various advertising production and acceptance capabilities (experience)
- In-depth understanding and practical experience in advertising technology applications (experience)
Responsibilities
- Responsible for creative planning of overseas UA ads for game products, formulating ad material directions and selling points planning that meet the投放 goals of different project stages
- Real-time monitoring of competitor material dynamics and conducting market research, deeply understanding投放 data indicators and channel characteristics, collaborating with the投放 team to optimize ad material effects and being responsible for投放 results
- Leading full-case management, formulating core product selling points and creative schemes, independently completing the full process production management from script writing to finished film acceptance
- Improving ad quality to match product positioning
- Based on market demand and user feedback, continuously innovating ad creative forms to improve ad conversion rates and user acquisition efficiency
Tags & Categories
Answer 10 quick questions to check your fit for 资深海外UA广告制片 @ Tencent.
10 Questions
~2 Minutes
Instant Score
Related Books and Jobs