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Audience Growth Lead - CIE and T and L

Tesco

Marketing Jobs

Audience Growth Lead - CIE and T and L

full-timePosted: Jan 13, 2026

Job Description

Own the development and continuous improvement of the Customer Intelligence Engine (CIE) and Test & Learn (T&L) capability for Personalisation. Act as the key link between Tech, EA, and business teams to ensure CIE delivers actionable, scalable insights and T&L squads operate with pace, rigor, and measurable impact. Champion a culture of experimentation and customer-centricity, embedding value creation across all personalisation initiatives.

  • Own the design, development, and adoption of the Customer Intelligence Engine (CIE), ensuring it delivers actionable insights and evolves with business needs
  • Lead Test & Learn squads, setting clear missions, OKRs, and frameworks to drive rapid, data-driven experimentation
  • Use audience insights and CIE outputs to inform prioritisation, activation, and integration of successful tests into BAU
  • Build strong cross-functional partnerships and champion data enrichment to enhance customer understanding and commercial impact
  • Proven expertise in designing, delivering, and scaling data-driven solutions and experimentation programs across multi-channel environments.
  • Strong leadership and collaboration skills, with experience as a business owner or lead interface between Tech, Analytics, and business teams, driving cross-functional delivery.
  • Deep knowledge of personalisation, CRM, and audience creation, leveraging analytics and measurement frameworks to deliver measurable value.
  • Retail, loyalty, and customer program experience combined with strong understanding of experimentation best practices, incrementality, and validation concepts.
  • Exceptional communication, prioritisation, and stakeholder alignment skills, simplifying complex methodologies for non-technical audiences.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.

Locations

  • Shire Park, Kestral Way, Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland

Salary

Estimated Salary Rangemedium confidence

80,000 - 130,000 GBP / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • leadershipintermediate
  • collaborationintermediate
  • data-driven solutionsintermediate
  • experimentationintermediate
  • personalisationintermediate
  • CRMintermediate
  • analyticsintermediate
  • communicationintermediate
  • stakeholder alignmentintermediate

Required Qualifications

  • proven expertise in data-driven solutions and experimentation (experience)
  • experience as business owner or lead between Tech/Analytics/business (experience)
  • retail/loyalty/customer program experience (experience)
  • knowledge of experimentation best practices (experience)

Responsibilities

  • own development of Customer Intelligence Engine (CIE)
  • lead Test & Learn squads
  • use insights for prioritisation and integration
  • build cross-functional partnerships

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leadershipcollaborationdata-driven solutionsexperimentationpersonalisationCRManalyticscommunicationstakeholder alignmentRetail

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Tesco logo

Audience Growth Lead - CIE and T and L

Tesco

Marketing Jobs

Audience Growth Lead - CIE and T and L

full-timePosted: Jan 13, 2026

Job Description

Own the development and continuous improvement of the Customer Intelligence Engine (CIE) and Test & Learn (T&L) capability for Personalisation. Act as the key link between Tech, EA, and business teams to ensure CIE delivers actionable, scalable insights and T&L squads operate with pace, rigor, and measurable impact. Champion a culture of experimentation and customer-centricity, embedding value creation across all personalisation initiatives.

  • Own the design, development, and adoption of the Customer Intelligence Engine (CIE), ensuring it delivers actionable insights and evolves with business needs
  • Lead Test & Learn squads, setting clear missions, OKRs, and frameworks to drive rapid, data-driven experimentation
  • Use audience insights and CIE outputs to inform prioritisation, activation, and integration of successful tests into BAU
  • Build strong cross-functional partnerships and champion data enrichment to enhance customer understanding and commercial impact
  • Proven expertise in designing, delivering, and scaling data-driven solutions and experimentation programs across multi-channel environments.
  • Strong leadership and collaboration skills, with experience as a business owner or lead interface between Tech, Analytics, and business teams, driving cross-functional delivery.
  • Deep knowledge of personalisation, CRM, and audience creation, leveraging analytics and measurement frameworks to deliver measurable value.
  • Retail, loyalty, and customer program experience combined with strong understanding of experimentation best practices, incrementality, and validation concepts.
  • Exceptional communication, prioritisation, and stakeholder alignment skills, simplifying complex methodologies for non-technical audiences.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.

Locations

  • Shire Park, Kestral Way, Welwyn Garden City, United Kingdom of Great Britain and Northern Ireland

Salary

Estimated Salary Rangemedium confidence

80,000 - 130,000 GBP / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • leadershipintermediate
  • collaborationintermediate
  • data-driven solutionsintermediate
  • experimentationintermediate
  • personalisationintermediate
  • CRMintermediate
  • analyticsintermediate
  • communicationintermediate
  • stakeholder alignmentintermediate

Required Qualifications

  • proven expertise in data-driven solutions and experimentation (experience)
  • experience as business owner or lead between Tech/Analytics/business (experience)
  • retail/loyalty/customer program experience (experience)
  • knowledge of experimentation best practices (experience)

Responsibilities

  • own development of Customer Intelligence Engine (CIE)
  • lead Test & Learn squads
  • use insights for prioritisation and integration
  • build cross-functional partnerships

Target Your Resume for "Audience Growth Lead - CIE and T and L" , Tesco

Get personalized recommendations to optimize your resume specifically for Audience Growth Lead - CIE and T and L. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Audience Growth Lead - CIE and T and L" , Tesco

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

leadershipcollaborationdata-driven solutionsexperimentationpersonalisationCRManalyticscommunicationstakeholder alignmentRetail

Answer 10 quick questions to check your fit for Audience Growth Lead - CIE and T and L @ Tesco.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

Related Books and Jobs

No related jobs found at the moment.