The job profile for this position is User Experience Design Principal, which is a Band 5 Senior Contributor Career Track Role.

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Principal Content Architect and Builder

Join us in shaping the future of digital experiences. As a Principal Content Architect and Builder, you’ll lead the charge in creating adaptive, AI-powered content systems that transform how we connect with customers. This is your opportunity to influence enterprise strategy, drive innovation, and set industry-leading standards for structured content and intelligent experiences.

Responsibilities

• Defining the enterprise vision for content architecture, ensuring scalability and alignment with global experience strategies.
• Establishing governance frameworks for structured content, metadata, and taxonomies to enable dynamic personalization and atomic content reuse.
• Driving AI-powered innovation, architecting systems for intelligent content creation, assembly, and delivery across marketing, product, and service ecosystems.
• Influencing cross-functional roadmaps, integrating content architecture into UX, design systems, and engineering layers.
• Leading experimentation and prototyping, delivering proofs of concept that validate strategic concepts and accelerate adoption.
• Mentoring senior architects, building organizational capability in AI-driven content systems.
• Serving as a thought leader, publishing guidance, presenting at industry forums, and hosting workshops on AI-assisted design practices.
• Establishing KPIs and measurement frameworks, connecting architecture decisions to business outcomes.

Required Qualifications

• Minimum 10 years of experience in content architecture, content strategy, or CMS modeling, with expertise in enterprise-scale implementations and headless CMS platforms (e.g., Contentful).
• Proven ability to set and execute content architecture strategy at enterprise scale, influencing executive stakeholders.
• Deep knowledge of structured content, metadata frameworks, and AI integration for digital experiences.
• Expertise in generative AI frameworks and spec-driven development, with a track record of delivering prototypes.
• Strong understanding of digital ecosystems, including CMS, CRM, marketing automation, and personalization platforms.
• Experience in governance, compliance, and risk management, including regulatory frameworks such as HIPAA and GDPR.
• Exceptional leadership and communication skills, with the ability to simplify complex concepts and influence at all levels.

Preferred Qualifications

• Bachelor’s degree in a related field.
• Experience publishing thought leadership content and speaking at industry events.
• Familiarity with vibe-coding techniques and advanced experimentation practices.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 150,700 - 251,100 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan and long term incentive plan.

At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, click here.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

Please note that you must meet our posting guidelines to be eligible for consideration.  Policy can be reviewed at this link.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.