Why Join Thrivent?

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking, and generosity programs to help people make the most of all they’ve been given.

At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow. Joining Thrivent means becoming part of a values-driven team that prioritizes community, integrity, and innovation in financial services.

As a leader in the financial industry, Thrivent offers unparalleled opportunities for professional growth in a supportive environment. Our Minneapolis headquarters provides a vibrant, collaborative workspace with modern amenities, fostering creativity and teamwork. We empower our employees to thrive through continuous learning, mentorship programs, and a culture that celebrates diversity and inclusion. If you're passionate about leveraging marketing automation to drive meaningful client engagement in asset management, Thrivent is the place to build your career.

Role Description

The Marketing Automation Specialist - Asset Management is responsible for the execution and support of marketing automation using Adobe Marketo, Salesforce, and collateral automation tools. This hands-on role involves configuring campaigns, including emails, customer journeys, testing, reporting, and collateral automation. You will work closely with internal stakeholders to ensure campaigns and collateral materials are executed accurately and effectively, driving engagement and results for our asset management clients.

In this position, you'll play a pivotal role in enhancing our marketing strategies, optimizing customer experiences, and contributing to Thrivent's mission of financial clarity. This is an exciting opportunity for a detail-oriented professional with marketing automation expertise to make a tangible impact in a dynamic financial services environment.

Detailed Responsibilities

• Build and deploy email campaigns and customer journeys in Adobe Marketo to deliver personalized, timely communications.
• Manage QA processes and scheduling of campaigns to ensure error-free delivery and optimal performance.
• Support audience segmentation strategies to target the right clients with relevant asset management content.
• Implement personalization tactics to enhance customer engagement and conversion rates.
• Collaborate with marketing teams for seamless campaign execution across channels.
• Partner with analytics teams to create reports and dashboards on campaign performance, providing actionable insights.
• Support setup and execution of Distributed Marketing campaigns, including building approved templates and maintaining an asset library.
• Implement testing efforts for multi-step journeys, dynamic content, and A/B tests; identify issues and collaborate with stakeholders to optimize performance.
• Maintain consistent campaign organization by applying approved naming conventions, folder structures, and asset management standards to support team efficiency and audit readiness.
• Ensure best practices are implemented for design, mobile and cross-email client behavior, deliverability, reputation management, CAN-SPAM, and GDPR compliance.
• Support marketing collateral automation to streamline content distribution.
• Support QA and compliance processes for all marketing campaigns and collateral, upholding Thrivent's high standards.

Required Skills

To succeed in this role, you need a blend of technical expertise and soft skills. Key required skills include:

• Proficiency in Adobe Marketo for campaign building and journey orchestration.
• Experience with Salesforce integration for marketing automation.
• Basic knowledge of HTML/CSS for email formatting and customization.
• Strong organizational skills and meticulous attention to detail.
• Advanced Microsoft Office proficiency, particularly Excel for data analysis.
• Understanding of email deliverability, CAN-SPAM, and GDPR compliance.
• A/B testing and optimization capabilities.
• Analytics and reporting using marketing tools.
• Collaboration and stakeholder management.
• Audience segmentation and personalization techniques.

Education & Experience

Required:

• 1-2 years of hands-on experience in Marketo, Salesforce, or related marketing automation tools, including building email journeys and email assets.
• Basic knowledge of HTML/CSS for email formatting.
• Strong organizational skills and attention to detail.
• Advanced Microsoft Office skills, especially Excel.

Preferred:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in financial services or asset management marketing.
• Familiarity with collateral automation tools and distributed marketing.
• Knowledge of analytics platforms like Google Analytics or Tableau.

Compensation Overview

Thrivent offers competitive compensation packages tailored to your experience and skills. For the Marketing Automation Specialist role in Minneapolis, MN, expect a base salary range reflective of market standards.

Benefits

Thrivent provides comprehensive benefits including health, dental, and vision insurance; 401(k) with company match; generous PTO; professional development opportunities; wellness programs; and exclusive employee discounts. As a membership-owned organization, we also offer unique generosity programs and community involvement initiatives. Join us and enjoy a total rewards package designed to support your well-being and financial goals.

Apply today to join Thrivent's innovative team and advance your career in marketing automation within asset management!