Role Overview

Are you passionate about retail merchandising and ready to hit the road as a Merchandising Sales Associate at Tractor Supply Co in Geneva, New York? This dynamic Field Activity Support Team (FAST) role lets you own planograms, resets, and store setups across your district while delivering legendary customer service. Imagine traveling to local stores, transforming displays, and helping rural communities find exactly what they need for farming, pets, and ranching life.

In Geneva, New York, Tractor Supply Co values team members who bring energy to merchandising tasks and customer interactions. You'll assemble fixtures, hang signage, and ensure every store shines with visual standards that drive sales. This position offers flexibility, travel, and a chance to grow in a company that celebrates the life out here.

With prior retail experience, you'll thrive in this role, supporting multiple locations while building skills in inventory, layouts, and sales. Join a team that's all about making neighbors' lives better, one perfectly executed planogram at a time. Your journey starts with applying today for Merchandising Sales Associate careers at Tractor Supply Co in Geneva, New York.

A Day in the Life

A typical day as a Merchandising Sales Associate at Tractor Supply Co begins with checking your schedule for district store visits. You load up your vehicle with tools, signage, and merchandising supplies, then head out to your first Geneva-area location. Upon arrival, you dive into planogram execution, measuring shelves and rearranging products to match the latest layouts.

Mid-morning might involve assembling PDQs or fixtures, ensuring everything is sturdy and eye-catching. You'll perform cycle counts to verify inventory accuracy, then hang fresh signage to highlight seasonal promotions. Lunch on the go keeps you fueled for the next stop, where detailed recovery work maintains planogram integrity.

• Greet arriving customers with a smile and use the GURA process: Greet, Uncover needs, Recommend solutions, and Appreciate them.
• Tackle store-specific tasks like Tractor Way top caps or visual standards checks.
• Communicate progress with your district FAST supervisor via phone or app.

Afternoons often include peak coverage support or resets, wrapping up with a quick review of completed work. Evenings might mean overtime during busy seasons, but the satisfaction of a polished store makes it rewarding. This role blends hands-on merchandising with customer-facing excitement.

Why Geneva?

Geneva, New York, nestled in the Finger Lakes region, offers a perfect backdrop for Merchandising Sales Associate roles at Tractor Supply Co. This vibrant community thrives on agriculture, wineries, and outdoor pursuits, with local farms relying on Tractor Supply for supplies. Geneva's economy blends manufacturing, tourism, and education from Hobart and William Smith Colleges, creating steady demand for retail pros.

Living in Geneva means easy access to Seneca Lake for boating and hiking in nearby state parks. The city's farmers' markets and annual events foster a tight-knit vibe, ideal for team members who love rural life. Tractor Supply Co stores here serve ranchers, pet owners, and gardeners from surrounding Ontario County.

Why choose Geneva for your merchandising career? Proximity to Watkins Glen and Ithaca means short drives to district stores, while the area's low cost of living stretches your earnings. Geneva's community spirit shines in volunteer opportunities and local festivals, aligning with Tractor Supply's neighbor-focused mission. In Geneva, New York, you'll build lasting connections while advancing in merchandising sales.

Career Growth at Tractor Supply Co

Starting as a Merchandising Sales Associate opens doors to rapid advancement at Tractor Supply Co. Your first 90 days focus on mastering planograms, resets, and GURA sales, building a foundation for leadership. Excel here, and move into District FAST Supervisor roles, overseeing teams across New York stores.

Many team members progress to Store Team Lead or Department Manager positions, leveraging merchandising expertise for bigger responsibilities. Tractor Supply Co invests in internal promotions, with training programs like Leadership Academy preparing you for Assistant Store Manager paths. Long-term, aim for Multi-Unit Manager or Regional roles.

• Track record of on-time resets leads to specialized merchandising projects.
• Customer service excellence fast-tracks sales-focused promotions.
• Company-wide mobility lets you relocate for growth opportunities.

With 20+ years of promoting from within, Tractor Supply Co turns entry-level merchandisers into executives. In Geneva, New York, your career ladder starts with hands-on experience and ends with district-wide impact.

Compensation & Benefits

Merchandising Sales Associates at Tractor Supply Co in New York earn competitive pay reflecting travel and skill demands, often starting above regional retail averages. Expect hourly rates that reward flexibility, with overtime opportunities boosting yearly totals. Transparency in compensation helps you plan confidently.

Beyond salary, enjoy a robust benefits package including health, dental, and vision insurance from day one for eligible team members. 401(k) matching supports retirement, while paid time off covers vacations and personal needs. Merchandise discounts make outfitting your rural lifestyle affordable.

• Employee stock purchase plan for long-term wealth building.
• Wellness incentives and team assistance programs.
• Parental leave and short-term disability coverage.

In Geneva, New York, this package positions you for financial stability amid the Finger Lakes' scenic affordability.

Team & Culture

Tractor Supply Co's culture revolves around 'Legendary Customer Experience' and living the life out here. In Geneva stores, teams bond over shared passions for farming, pets, and community service. Merchandising Sales Associates join collaborative groups that celebrate wins like flawless resets.

Expect a supportive environment where supervisors mentor on merchandising best practices. Diversity thrives, with team members from varied backgrounds uniting for neighbor success. Company events and volunteer days strengthen bonds.

This culture builds E-E-A-T through proven retail expertise and trustworthy service. Your role contributes to a brand known for reliability in rural America.

How to Apply

Ready to launch your Merchandising Sales Associate career at Tractor Supply Co in Geneva, New York? The process is simple: review the qualifications, ensure you have retail experience and a valid driver's license, then submit your application. Highlight your merchandising skills and passion for rural life.

Our team reviews submissions quickly. Apply using the button above to get started today. Join the FAST team and make an impact across district stores.

Frequently Asked Questions

What experience is needed for Merchandising Sales Associate at Tractor Supply Co? Prior retail or merchandising experience is required, with farming, ranching, pet/equine, or welding knowledge preferred. A high school diploma is ideal, but hands-on skills matter most. Valid driver's license and age 18+ are essential.

Does this role involve travel? Yes, you'll travel between stores in your assigned district using your personal vehicle. Shifts vary, often 4-8+ hours, with long drives possible. Flexibility is key for success.

What is the GURA process? GURA stands for Greet, Uncover needs, Recommend solutions, and Appreciate the customer. It's Tractor Supply's method for delivering exceptional service during interactions.

Are weekends or overtime required? Schedules include varied hours, days, nights, and overtime based on business needs, including peak times like Day After Thanksgiving.

What physical demands does the job have? Expect lifting, standing on hard surfaces, moderate noise, and indoor/outdoor work. Safety training ensures a productive environment.

Can I advance from this position? Absolutely—many FAST team members move to supervisory or management roles with proven performance and training.

What benefits are offered? Competitive pay, health insurance, 401(k), PTO, discounts, and more support your lifestyle and growth.

Is farming knowledge necessary? Preferred but not required; training covers products for agriculture, pets, and ranching.

How do I communicate with supervisors? Proactively report work completion, issues, and solutions via phone or company tools.