About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands consumed over a billion times a day in more than 200 countries. In Panama and Costa Rica, PepsiCo proudly offers beloved brands like MIRINDA®, GRAPETTE®, DORITOS®, TORTRIX®, CEBOLLITAS®, CHICHARRONES CRIOLLOS®, and HOJUELITAS®. We foster a culture of curiosity, innovation, and positive change, welcoming diverse talents to drive global impact. From frontline teams to leadership, PepsiCo empowers everyone to transform the future of food and beverages while making the world a better place.

Role Overview

The Trade Marketing Representative at PepsiCo in Panama City, Panama, plays a pivotal role in executing sales and trade marketing strategies. This position translates commercial plans into high-impact actions at the point of sale, driving sustainable growth for 3PD partners and business units across channels in Costa Rica and Panama. Collaborating closely with Sales, Commercial, and cross-functional teams, you'll ensure execution excellence, boost market share, and promote visibility for PepsiCo's powerhouse brands.

Key Impact Areas

Focus on commercial execution, growth initiatives, Perfect Store standards, and cross-functional leadership to deliver measurable results in a dynamic food and beverage market.

Key Responsibilities

Commercial Execution and Growth

• Partner with Sales teams to roll out client value propositions that drive volume, growth, and profitability.
• Design and implement high-impact trade marketing initiatives alongside Key Accounts and distributors.
• Translate merchandising needs into scalable solutions that enhance market share, in-store visibility, and performance.
• Spot market trends and convert insights into actionable commercial strategies with Sales.

Execution Excellence and Transformation

• Lead Perfect Store strategy implementation across all channels for consistent excellence.
• Update and standardize execution guidelines to ensure point-of-sale visibility and uniformity.
• Support commercial transformation projects from a trade marketing perspective.
• Oversee initiatives from ideation to execution, bridging teams and communicating clear playbooks to field staff.

Cross-Functional Leadership

• Serve as key liaison between CATMAN, KAMs, Revenue Management, and In-Plant teams for 360° business reviews.
• Act as primary contact between Sales and Finance for new business proposals and commercial initiatives.

Qualifications & Requirements

We seek dynamic professionals with a curious mindset and strong commercial acumen. Ideal candidates demonstrate:

• High capacity for learning and a curious, agile mentality.
• Proven ability to develop talent and empower teams.
• Skill in building trust-based relationships across extended teams.
• Expertise in simplifying complexity and turning ambiguity into clear actions.
• Strong results orientation and stakeholder alignment skills.
• Adaptive communication styles for diverse audiences.
• Strategic, creative thinking with a commercial focus.
• Agile mindset and robust problem-solving abilities.
• Capacity to connect internal and external insights for business impact.

Even if you don't meet 100% of these, we encourage you to apply—PepsiCo values potential and diverse experiences.

Benefits & Perks

PepsiCo invests in your holistic success with comprehensive offerings:

• Ongoing learning via diverse programs, digital platforms, and leadership development.
• Specialized training tailored to your role, including internal and external providers.
• Recognition programs celebrating tenure, behaviors, leadership, and life milestones.
• Financial wellness programs to support goals across life stages.
• Work flexibility to balance professional and personal life.
• Family benefits like wellness lines, discounts, scholarships for children, and life event support.

As an equal opportunity employer, PepsiCo champions diversity, equity, and inclusion, free from discrimination based on race, religion, gender, age, or other protected characteristics.

Career Growth

At PepsiCo, your career trajectory is limitless. Access continuous development through skill-building platforms, leadership programs, and experiential learning. Advance from trade marketing execution to strategic roles, leveraging cross-functional exposure in a global powerhouse. Our commitment to talent empowerment ensures you grow alongside innovative brands shaping the future of consumer goods.

Why Join Us

Join PepsiCo's Panama team to dare to transform. Influence iconic brands, drive real market impact, and thrive in an inclusive culture that celebrates your unique contributions. With unparalleled brands, global reach, and robust support, this Trade Marketing Representative role offers the platform to excel in the competitive food and beverage sector.

Role FAQs

What is the work location?

Based in Panama City, Panama, with collaboration across Costa Rica and Panama channels.

Is this a full-time position?

Yes, full-time role with flexible work options.

What salary can I expect?

Estimated $24,000 - $36,000 USD yearly, based on Food & Beverage sector rates in Panama.

Do I need fluent Spanish?

Yes, as the role operates in Panama with local market focus.

How does PepsiCo support career advancement?

Through tailored training, leadership programs, and cross-functional opportunities.

Is prior trade marketing experience required?

Preferred but not mandatory—learning agility is key.