About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Mirinda, and 7UP. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In Russia, PepsiCo has a strong presence, focusing on beverages, juices, and snacks, serving millions of consumers through modern and traditional trade channels. Our commitment to sustainable growth, innovation, and community impact makes us a preferred employer in the food and beverage sector.

Role Overview

As a Trade Representative in Traditional Trade and Combined Routes in Kazan, Russia, you will play a pivotal role in driving PepsiCo's market penetration in the dynamic Tatarstan region. This full-time position combines sales execution, client management, and merchandising across 15-25 traditional trade points (TT) per route. You'll handle PepsiCo's portfolio of PO1 products including beverages, juices, and snacks, working in a combo model that spans traditional and modern trade. Based in Kazan, this role offers the chance to represent a global powerhouse while building a rewarding career in sales.

Why This Role Matters at PepsiCo

In Russia's competitive food and beverage market, traditional trade remains a cornerstone of distribution. Your efforts will directly contribute to PepsiCo's sales volume growth, shelf space expansion, and brand visibility in local stores, pavilions, and kiosks. With pre-planned routes, you'll maximize efficiency and impact, ensuring PepsiCo products are always top-of-mind for consumers.

Key Responsibilities

Your day-to-day will be action-packed, focusing on high-impact activities:

• Execute sales plans on your assigned territory, consistently meeting or exceeding targets through proactive outreach and order generation.
• Develop and nurture an active client base, following optimized routes to visit 15-25 TT points daily, fostering long-term partnerships.
• Implement merchandising standards, including optimal product displays, stock rotation, and visibility enhancements to boost impulse buys.
• Negotiate with clients for additional sales space, secure agreements, and install trade equipment like shelves and coolers to expand PepsiCo's footprint.
• Maintain compliance with company standards, including assortment matrix adherence, payment terms, documentation, and accurate reporting via digital tools.

Qualifications & Requirements

We seek driven individuals ready to thrive in a fast-paced sales environment:

• Valid Category B driver's license with at least 1 year of driving experience; personal vehicle is a plus.
• Strong self-organization, goal-orientation, stress resilience, and time management skills.
• Excellent communication, customer focus, persuasion abilities, and negotiation prowess.
• Proficiency in conducting presentations and sales pitches.
• Prior sales experience, especially in FMCG or food & beverage, is highly advantageous but not mandatory—we provide comprehensive training.

Personal Traits That Excel Here

Success in this role demands energy, adaptability, and a results-driven mindset. If you're comfortable navigating routes, building rapport with retailers, and turning challenges into opportunities, you'll fit right in at PepsiCo.

Benefits & Perks

PepsiCo values its team members with a comprehensive package tailored for Russia:

• Competitive salary estimated at $65,000-$95,000 USD annually (based on sector benchmarks with buffer), plus performance bonuses.
• Company-provided vehicle, fuel allowance, and mobile communication support.
• Full social package including health insurance, paid vacation, and sick leave per Russian labor standards.
• Access to PepsiCo's global training programs, skill development workshops, and career mentoring.
• Employee discounts on PepsiCo products, team-building events, and flexible scheduling for work-life balance.

Career Growth

This entry-to-mid-level role is a launchpad for ambitious professionals. High performers advance to Key Account Manager, Regional Sales Lead, or even National Trade roles. PepsiCo's robust talent development includes leadership academies, international rotations, and digital sales certifications. Many of our executives started in field sales, proving that dedication opens doors to global opportunities.

Pathways in Russia and Beyond

In Kazan, you'll join a supportive regional team with clear promotion tracks. Excel here, and opportunities in Moscow, St. Petersburg, or PepsiCo's international hubs await.

Why Join Us

PepsiCo isn't just a job—it's a career with purpose. Work with world-class brands, leverage cutting-edge sales tools, and contribute to sustainable initiatives like water conservation and plastic reduction. In Kazan, enjoy a vibrant city with rich culture, while benefiting from PepsiCo's stability amid economic shifts. Join a company that invests in your success and celebrates diversity.

Role FAQs

What is the work schedule?

Full-time, typically 5 days a week with route-based flexibility; expect field work from morning to evening.

Do I need my own car?

Company vehicle provided; personal car optional for efficiency.

What products will I handle?

PO1 portfolio: soft drinks, juices, snacks like Pepsi, Lipton, Lay's.

Is training provided?

Yes, comprehensive onboarding on sales techniques, merchandising, and PepsiCo systems.

How do I apply?

Submit your resume via PepsiCo's careers portal—opportunities fill fast!

This role offers unparalleled exposure in Russia's FMCG sector. Apply today and refresh your career with PepsiCo.