About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands consumed over a billion times a day in more than 200 countries. In the Andinos region, PepsiCo proudly offers recognized brands like DETODITO®, TROPICANA®, CHEESE TRIS®, CONCORDIA®, PLATANITOS®, and KCHITOS®. We foster a culture where curious thinkers, innovators, and change-makers thrive. From leadership to frontline roles, PepsiCo empowers everyone to transform the future and make a positive global impact. Our inclusive environment welcomes all backgrounds, identities, and perspectives, ensuring every voice contributes to our success.

Role Overview

The Traditional Channel Manager position at PepsiCo in Medellín, Antioquia, Colombia, is a pivotal leadership role focused on driving sustainable growth in the Traditional Channel. This full-time opportunity involves spearheading commercial strategies, flawless point-of-sale execution, and high-performance team development. With a strong emphasis on digital integration—including tools like Mi Negocio+, Power BI dashboards, and routing platforms—you'll optimize commercial management through data-driven decisions. Ideal for seasoned sales professionals in the food and beverage sector, this role offers the chance to lead, innovate, and exceed ambitious targets in Colombia's dynamic FMCG market.

Key Responsibilities

Strategic Leadership and Growth

Develop and execute the commercial and operational strategy for the Traditional Channel, ensuring sustainable growth, impeccable execution at points of sale, and the building of high-performance teams. Integrate digital tools and capabilities to streamline commercial operations.

Performance and KPIs

Meet and surpass annual plans for sales, volume, revenue, and channel-specific KPIs. Maintain perfect store execution standards and uphold commercial excellence across all outlets.

Client and Team Management

Lead relationships with key Traditional clients and Distributors. Develop and manage sales teams, enhancing commercial skills and execution capabilities while promoting digital tool adoption.

Operational Excellence

Implement digital solutions like Mi Negocio+ and BI dashboards. Optimize routes, coverage, productivity, and operational discipline for maximum efficiency.

Qualifications & Requirements

Education and Experience

We seek professionals with degrees in administration, business, marketing, or related fields. Candidates need 7+ years of sales experience, ideally in fast-moving consumer goods (FMCG), with proven expertise in leading teams and distributors. Deep knowledge of the Traditional Channel in Colombia's market is essential.

Digital and Analytical Skills

Proficiency in commercial digital tools, routing platforms, and BI dashboards (e.g., Power BI) is required. You must excel at interpreting data, making analytics-based decisions, and driving team adoption of digital processes for continuous improvement.

Core Competencies

Key traits include strong leadership, strategic thinking, negotiation prowess, operational discipline, effective communication, and a results-oriented mindset. Even if you don't meet 100% of the criteria, we encourage applications from qualified diverse candidates.

Benefits & Perks

PepsiCo offers comprehensive benefits to support your professional and personal life. Enjoy daily learning through extensive programs, internal digital self-learning platforms, leadership development tailored to your skills, and specialized training. We celebrate success with recognition for tenure, behaviors, leadership, and life milestones. Financial wellness programs help you achieve life goals, while flexible work options balance your career and personal life. Family matters too—access our Wellness Line, thousands of discounts and convenios, scholarships for children, and life assistance plans. Our commitment to diversity creates an equitable, inclusive space for all.

Career Growth

At PepsiCo, career progression is limitless. Benefit from structured development paths, internal mobility opportunities, and partnerships with external providers for enriched learning. Whether advancing leadership skills or specializing in sales innovation, you'll have resources to grow. Our global network provides exposure to best practices, positioning you for senior roles in the food and beverage industry.

Why Join Us

Join PepsiCo in Medellín to lead transformative change in Colombia's Traditional Channel. Impact iconic brands, leverage cutting-edge digital tools, and contribute to a billion daily consumer moments. Thrive in an inclusive culture that values your unique contributions, offers work-life flexibility, and rewards high performance. With PepsiCo's scale and resources, this role accelerates your career while making a meaningful difference.

Role FAQs

What is the Traditional Channel?

The Traditional Channel includes small retailers, neighborhood stores, and independent distributors—key to PepsiCo's volume in emerging markets like Colombia.

Is remote work possible?

This role requires on-site presence in Medellín for team leadership and field execution, with flexibility options available.

What digital tools will I use?

Expect to master Mi Negocio+, Power BI, routing platforms, and other BI tools for data-driven sales optimization.

How does PepsiCo support diversity?

We prioritize equitable hiring regardless of gender, race, orientation, religion, nationality, age, or disability, fostering collaboration and inclusion.

What salary can I expect?

Estimated $65,000 - $95,000 USD yearly, based on market rates for similar FMCG roles in Colombia with a competitive buffer.