About PepsiCo

PepsiCo is one of the world's largest food and beverage companies, with iconic brands consumed over a billion times a day in more than 200 countries. In the Cono Sur region, including Paraguay, PepsiCo proudly offers recognized brands like ADRENALINE RED®, SABRITAS®, PEHUAMAR®, DORITOS®, and PASO DE LOS TOROS®. We foster a culture of curiosity, innovation, and positive change, welcoming diverse individuals from all backgrounds to join our mission of making the world a better place. At PepsiCo, every team member—from leadership to frontline—plays a vital role in shaping the future of our industry.

Role Overview

As the Traditional Channel Sales Manager (Jefe de Ventas Canal Tradicional) at PepsiCo in Asunción, Paraguay, you will lead sales efforts across the traditional channel nationwide. This full-time, 100% on-site role requires monthly travel to interior regions and focuses on driving sustainable growth, executing commercial strategies, and ensuring profitability. Reporting to sales leadership, you will collaborate with distributors, key clients, and cross-functional teams like Customer Service, Logistics, Trade Marketing, and Revenue Management to hit targets and expand market share in the competitive food and beverage sector.

Key Impact Areas

Your work will directly influence PepsiCo's national performance in traditional retail channels, optimizing gross sales, distribution and availability (D&A), share of market (SOM), and return on investment (ROI). This position is ideal for strategic thinkers with a passion for consumer goods and team leadership.

Key Responsibilities

In this dynamic role, you will:

• Manage comprehensive sales operations across all traditional channels in Paraguay, including regular travel (once per month) to support regional execution.
• Develop, implement, and monitor commercial strategies aligned with PepsiCo policies to achieve sales volume, shelf space, and profitability objectives.
• Negotiate key commercial agreements with clients in coordination with distributors.
• Coordinate and control promotional plans, ensuring full compliance and execution.
• Track and manage critical KPIs such as Gross Sales, D&A, SOM, and ROI through data analysis.
• Identify market opportunities, monitor competitor activities, and report insights promptly.
• Supervise distributor teams, including supervisors and salespeople, conducting periodic meetings and performance evaluations.
• Oversee points of sale to ensure optimal product visibility and agreement fulfillment.
• Collaborate with internal teams like CS, Logistics, Trade Marketing, Sales Planning, and Revenue to optimize volume, costs, and profits.

Qualifications & Requirements

We seek proactive leaders ready to transform sales performance. Ideal candidates will have:

• A degree in Commercial, Engineering, Administration, or Marketing fields (preferred).
• 1-3 years of experience in similar sales management roles (preferred).
• Mandatory experience in fast-moving consumer goods (FMCG) or major brands.
• Advanced proficiency in Microsoft Excel and PowerPoint; Power BI knowledge is a plus.
• Intermediate English skills (preferred).
• A valid driver's license for nationwide travel.
• Strong soft skills: leadership, strategic mindset, persuasiveness, and emotional intelligence.

Even if you don't meet 100% of these, we encourage you to apply—PepsiCo values potential and diverse perspectives.

Benefits & Perks

PepsiCo invests in your holistic well-being and success:

• Extensive learning opportunities via digital self-learning platforms, role-specific trainings, and external provider experiences.
• Leadership development programs tailored to your skills.
• Recognition for tenure, behaviors, leadership, and life milestones.
• Financial wellness programs to support goals at every life stage.
• Flexible work policies to balance professional and personal life.
• Family-focused perks: wellness hotline, thousands of discounts and convenios, child scholarships, and life event support plans.

Our commitment to diversity, equity, and inclusion ensures everyone has a voice, regardless of gender, race, orientation, religion, nationality, age, or disability.

Career Growth

PepsiCo offers unparalleled paths for advancement. From daily skill-building to specialized leadership tracks, you'll access tools that propel your career. High performers often move into regional or global roles, leveraging our vast network. Our culture empowers you to dare to transform, with mentorship and exposure across functions.

Why Join Us

Be part of a global powerhouse driving innovation in Paraguay's food and beverage market. Enjoy competitive estimated salary (45,000-66,000 USD yearly), impactful work, and a supportive environment that celebrates your unique contributions. PepsiCoJobs: Dare to transform with us.

Role FAQs

Is travel required?

Yes, expect one trip per month to interior regions.

What is the employment type?

Full-time, 100% on-site.

Are non-degree holders considered?

Degrees are preferred but not mandatory; relevant experience is key.

What salary can I expect?

Estimated 45,000-66,000 USD annually, based on market rates with buffer.

How does PepsiCo support diversity?

We create equitable, inclusive spaces for all qualified talent.