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Head of Rider Growth, SSA

Uber

Marketing Jobs

Head of Rider Growth, SSA

full-timePosted: Oct 21, 2025

Job Description

Head of Rider Growth, SSA

๐Ÿ“‹ Job Overview

The Head of Rider Growth, SSA at Uber Mobility will lead growth operations across Sub-Saharan Africa, focusing on accelerating rider growth and engagement. This role involves designing and executing scalable, data-driven strategies to attract, engage, and retain riders, and leveraging global learnings to enhance demand generation in the region.

๐Ÿ“ Location: Johannesburg, South Africa

๐Ÿข Department: Operations

๐Ÿ“„ Full Description

### **About the Role**

Uber Mobility is seeking an exceptional **Head of Rider Growth** to lead our Growth Operations across Sub-Saharan Africa (SSA). As a senior leader within the Growth team, reporting to the GM, SSA, you will be responsible for accelerating rider growth and engagement, and ensuring Uber is the ride-sharing platform of choice in every city we operate in.

Your mandate will be to design and execute scalable, data-driven strategies that attract, engage, and retain our riders. This includes expanding our user base, deepening engagement through Uber One and loyalty programs, and building impactful partnerships that unlock new growth levers. You will be accountable for the full growth lifecycle โ€“ acquisition, activation, engagement, retention, resurrection โ€“ and for driving sustainable topline and bottom-line growth. This role will require leveraging global learnings and elevating Sub-Saharan Africa as a region by establishing demand gen principles and driving thought leadership that can be scaled and leveraged in other markets through running XPs to test and learn.

### **What Youโ€™ll Do**

- **Strategic Growth Leadership:** Own the end-to-end growth strategy for rider acquisition, engagement, and retention in SSA. Identify market-specific opportunities and shape bold, high-impact plans that deliver sustainable growth.
- **Leadership Role:** Rider vision setting and ability to story-tell, package and present at leadership forums
- **Cross-Functional Program Leadership:** Drive initiatives such as pricing optimization, fee structure redesign, and expansion of Uber One. Build scalable growth experiments and product-led growth strategies.
- **Growth Partnerships:** Identify, negotiate, and execute innovative partnerships that expand our reach, unlock new use cases, and grow rider engagement.
- **Lifecycle Optimization:** Enhance the entire rider lifecycle, from first ride to power user, leveraging CRM, segmentation, personalization, and product growth tactics.
- **Data-Driven Decision Making:** Conduct deep-dive analyses using SQL and other data tools to uncover actionable insights, assess initiative performance, and optimize strategies.
- **Stakeholder Management:** Collaborate closely with cross-functional teams (Marketing, Business Development, Product, Strategy, Operations) to drive alignment and accelerate execution across SSA markets.

### **What You'll Need**

- **Min 8 years** of relevant professional experience in high-growth environments, such as tech, consumer growth, consulting, finance, or strategy. Direct experience in a growth or commercial leadership role is strongly preferred.
- Demonstrated **track record of delivering growth**, driving complex initiatives across multi-stakeholder environments, and managing high-impact P&L levers.
- Strong **analytical and quantitative skills**, with hands-on experience in SQL and data interpretation. Bonus if youโ€™ve worked with Python, Looker, Tableau, or similar tools.
- Passion for customers and data โ€“ you have a deep understanding of consumer behavior and are obsessed with creating delightful experiences that drive engagement.
- Operational excellence โ€“ you are detail-oriented, structured, and love building repeatable, scalable processes.
- Exceptional stakeholder and people leadership skills โ€“ you influence cross-functional teams with clarity, vision, and empathy.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - letโ€™s move it forward, together.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

\*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to [accommodations@uber.com](mailto:accommodations@uber.com).

๐ŸŽฏ Key Responsibilities

  • Own the end-to-end growth strategy for rider acquisition, engagement, and retention in SSA
  • Identify market-specific opportunities and shape bold, high-impact plans that deliver sustainable growth
  • Drive initiatives such as pricing optimization, fee structure redesign, and expansion of Uber One
  • Build scalable growth experiments and product-led growth strategies
  • Identify, negotiate, and execute innovative partnerships to expand reach and grow rider engagement
  • Enhance the entire rider lifecycle from first ride to power user using CRM, segmentation, personalization, and product growth tactics
  • Conduct deep-dive analyses using SQL and other data tools to uncover actionable insights and optimize strategies
  • Collaborate with cross-functional teams to drive alignment and accelerate execution across SSA markets
  • Rider vision setting and ability to story-tell, package, and present at leadership forums

โœ… Required Qualifications

  • Min 8 years of relevant professional experience in high-growth environments, such as tech, consumer growth, consulting, finance, or strategy
  • Demonstrated track record of delivering growth, driving complex initiatives across multi-stakeholder environments, and managing high-impact P&L levers
  • Strong analytical and quantitative skills, with hands-on experience in SQL and data interpretation
  • Passion for customers and data with a deep understanding of consumer behavior
  • Operational excellence with a detail-oriented, structured approach to building repeatable, scalable processes
  • Exceptional stakeholder and people leadership skills with the ability to influence cross-functional teams

๐Ÿ› ๏ธ Required Skills

  • SQL
  • Data interpretation
  • Analytical skills
  • Quantitative skills
  • Leadership
  • Stakeholder management
  • Cross-functional collaboration
  • Strategic planning
  • Partnership negotiation
  • CRM
  • Segmentation
  • Personalization
  • Product growth tactics

Locations

  • Johannesburg, South Africa

Salary

Estimated Salary Rangemedium confidence

1,200,000 - 1,800,000 ZAR / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • SQLintermediate
  • Data interpretationintermediate
  • Analytical skillsintermediate
  • Quantitative skillsintermediate
  • Leadershipintermediate
  • Stakeholder managementintermediate
  • Cross-functional collaborationintermediate
  • Strategic planningintermediate
  • Partnership negotiationintermediate
  • CRMintermediate
  • Segmentationintermediate
  • Personalizationintermediate
  • Product growth tacticsintermediate

Required Qualifications

  • Min 8 years of relevant professional experience in high-growth environments, such as tech, consumer growth, consulting, finance, or strategy (experience)
  • Demonstrated track record of delivering growth, driving complex initiatives across multi-stakeholder environments, and managing high-impact P&L levers (experience)
  • Strong analytical and quantitative skills, with hands-on experience in SQL and data interpretation (experience)
  • Passion for customers and data with a deep understanding of consumer behavior (experience)
  • Operational excellence with a detail-oriented, structured approach to building repeatable, scalable processes (experience)
  • Exceptional stakeholder and people leadership skills with the ability to influence cross-functional teams (experience)

Preferred Qualifications

  • Direct experience in a growth or commercial leadership role (experience)
  • Experience with Python, Looker, Tableau, or similar tools (experience)

Responsibilities

  • Own the end-to-end growth strategy for rider acquisition, engagement, and retention in SSA
  • Identify market-specific opportunities and shape bold, high-impact plans that deliver sustainable growth
  • Drive initiatives such as pricing optimization, fee structure redesign, and expansion of Uber One
  • Build scalable growth experiments and product-led growth strategies
  • Identify, negotiate, and execute innovative partnerships to expand reach and grow rider engagement
  • Enhance the entire rider lifecycle from first ride to power user using CRM, segmentation, personalization, and product growth tactics
  • Conduct deep-dive analyses using SQL and other data tools to uncover actionable insights and optimize strategies
  • Collaborate with cross-functional teams to drive alignment and accelerate execution across SSA markets
  • Rider vision setting and ability to story-tell, package, and present at leadership forums

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Uber logo

Head of Rider Growth, SSA

Uber

Marketing Jobs

Head of Rider Growth, SSA

full-timePosted: Oct 21, 2025

Job Description

Head of Rider Growth, SSA

๐Ÿ“‹ Job Overview

The Head of Rider Growth, SSA at Uber Mobility will lead growth operations across Sub-Saharan Africa, focusing on accelerating rider growth and engagement. This role involves designing and executing scalable, data-driven strategies to attract, engage, and retain riders, and leveraging global learnings to enhance demand generation in the region.

๐Ÿ“ Location: Johannesburg, South Africa

๐Ÿข Department: Operations

๐Ÿ“„ Full Description

### **About the Role**

Uber Mobility is seeking an exceptional **Head of Rider Growth** to lead our Growth Operations across Sub-Saharan Africa (SSA). As a senior leader within the Growth team, reporting to the GM, SSA, you will be responsible for accelerating rider growth and engagement, and ensuring Uber is the ride-sharing platform of choice in every city we operate in.

Your mandate will be to design and execute scalable, data-driven strategies that attract, engage, and retain our riders. This includes expanding our user base, deepening engagement through Uber One and loyalty programs, and building impactful partnerships that unlock new growth levers. You will be accountable for the full growth lifecycle โ€“ acquisition, activation, engagement, retention, resurrection โ€“ and for driving sustainable topline and bottom-line growth. This role will require leveraging global learnings and elevating Sub-Saharan Africa as a region by establishing demand gen principles and driving thought leadership that can be scaled and leveraged in other markets through running XPs to test and learn.

### **What Youโ€™ll Do**

- **Strategic Growth Leadership:** Own the end-to-end growth strategy for rider acquisition, engagement, and retention in SSA. Identify market-specific opportunities and shape bold, high-impact plans that deliver sustainable growth.
- **Leadership Role:** Rider vision setting and ability to story-tell, package and present at leadership forums
- **Cross-Functional Program Leadership:** Drive initiatives such as pricing optimization, fee structure redesign, and expansion of Uber One. Build scalable growth experiments and product-led growth strategies.
- **Growth Partnerships:** Identify, negotiate, and execute innovative partnerships that expand our reach, unlock new use cases, and grow rider engagement.
- **Lifecycle Optimization:** Enhance the entire rider lifecycle, from first ride to power user, leveraging CRM, segmentation, personalization, and product growth tactics.
- **Data-Driven Decision Making:** Conduct deep-dive analyses using SQL and other data tools to uncover actionable insights, assess initiative performance, and optimize strategies.
- **Stakeholder Management:** Collaborate closely with cross-functional teams (Marketing, Business Development, Product, Strategy, Operations) to drive alignment and accelerate execution across SSA markets.

### **What You'll Need**

- **Min 8 years** of relevant professional experience in high-growth environments, such as tech, consumer growth, consulting, finance, or strategy. Direct experience in a growth or commercial leadership role is strongly preferred.
- Demonstrated **track record of delivering growth**, driving complex initiatives across multi-stakeholder environments, and managing high-impact P&L levers.
- Strong **analytical and quantitative skills**, with hands-on experience in SQL and data interpretation. Bonus if youโ€™ve worked with Python, Looker, Tableau, or similar tools.
- Passion for customers and data โ€“ you have a deep understanding of consumer behavior and are obsessed with creating delightful experiences that drive engagement.
- Operational excellence โ€“ you are detail-oriented, structured, and love building repeatable, scalable processes.
- Exceptional stakeholder and people leadership skills โ€“ you influence cross-functional teams with clarity, vision, and empathy.

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - letโ€™s move it forward, together.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

\*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to [accommodations@uber.com](mailto:accommodations@uber.com).

๐ŸŽฏ Key Responsibilities

  • Own the end-to-end growth strategy for rider acquisition, engagement, and retention in SSA
  • Identify market-specific opportunities and shape bold, high-impact plans that deliver sustainable growth
  • Drive initiatives such as pricing optimization, fee structure redesign, and expansion of Uber One
  • Build scalable growth experiments and product-led growth strategies
  • Identify, negotiate, and execute innovative partnerships to expand reach and grow rider engagement
  • Enhance the entire rider lifecycle from first ride to power user using CRM, segmentation, personalization, and product growth tactics
  • Conduct deep-dive analyses using SQL and other data tools to uncover actionable insights and optimize strategies
  • Collaborate with cross-functional teams to drive alignment and accelerate execution across SSA markets
  • Rider vision setting and ability to story-tell, package, and present at leadership forums

โœ… Required Qualifications

  • Min 8 years of relevant professional experience in high-growth environments, such as tech, consumer growth, consulting, finance, or strategy
  • Demonstrated track record of delivering growth, driving complex initiatives across multi-stakeholder environments, and managing high-impact P&L levers
  • Strong analytical and quantitative skills, with hands-on experience in SQL and data interpretation
  • Passion for customers and data with a deep understanding of consumer behavior
  • Operational excellence with a detail-oriented, structured approach to building repeatable, scalable processes
  • Exceptional stakeholder and people leadership skills with the ability to influence cross-functional teams

๐Ÿ› ๏ธ Required Skills

  • SQL
  • Data interpretation
  • Analytical skills
  • Quantitative skills
  • Leadership
  • Stakeholder management
  • Cross-functional collaboration
  • Strategic planning
  • Partnership negotiation
  • CRM
  • Segmentation
  • Personalization
  • Product growth tactics

Locations

  • Johannesburg, South Africa

Salary

Estimated Salary Rangemedium confidence

1,200,000 - 1,800,000 ZAR / yearly

Source: ai estimated

* This is an estimated range based on market data and may vary based on experience and qualifications.

Skills Required

  • SQLintermediate
  • Data interpretationintermediate
  • Analytical skillsintermediate
  • Quantitative skillsintermediate
  • Leadershipintermediate
  • Stakeholder managementintermediate
  • Cross-functional collaborationintermediate
  • Strategic planningintermediate
  • Partnership negotiationintermediate
  • CRMintermediate
  • Segmentationintermediate
  • Personalizationintermediate
  • Product growth tacticsintermediate

Required Qualifications

  • Min 8 years of relevant professional experience in high-growth environments, such as tech, consumer growth, consulting, finance, or strategy (experience)
  • Demonstrated track record of delivering growth, driving complex initiatives across multi-stakeholder environments, and managing high-impact P&L levers (experience)
  • Strong analytical and quantitative skills, with hands-on experience in SQL and data interpretation (experience)
  • Passion for customers and data with a deep understanding of consumer behavior (experience)
  • Operational excellence with a detail-oriented, structured approach to building repeatable, scalable processes (experience)
  • Exceptional stakeholder and people leadership skills with the ability to influence cross-functional teams (experience)

Preferred Qualifications

  • Direct experience in a growth or commercial leadership role (experience)
  • Experience with Python, Looker, Tableau, or similar tools (experience)

Responsibilities

  • Own the end-to-end growth strategy for rider acquisition, engagement, and retention in SSA
  • Identify market-specific opportunities and shape bold, high-impact plans that deliver sustainable growth
  • Drive initiatives such as pricing optimization, fee structure redesign, and expansion of Uber One
  • Build scalable growth experiments and product-led growth strategies
  • Identify, negotiate, and execute innovative partnerships to expand reach and grow rider engagement
  • Enhance the entire rider lifecycle from first ride to power user using CRM, segmentation, personalization, and product growth tactics
  • Conduct deep-dive analyses using SQL and other data tools to uncover actionable insights and optimize strategies
  • Collaborate with cross-functional teams to drive alignment and accelerate execution across SSA markets
  • Rider vision setting and ability to story-tell, package, and present at leadership forums

Target Your Resume for "Head of Rider Growth, SSA" , Uber

Get personalized recommendations to optimize your resume specifically for Head of Rider Growth, SSA. Takes only 15 seconds!

AI-powered keyword optimization
Skills matching & gap analysis
Experience alignment suggestions

Check Your ATS Score for "Head of Rider Growth, SSA" , Uber

Find out how well your resume matches this job's requirements. Get comprehensive analysis including ATS compatibility, keyword matching, skill gaps, and personalized recommendations.

ATS compatibility check
Keyword optimization analysis
Skill matching & gap identification
Format & readability score

Tags & Categories

UberJohannesburgSouth AfricaOperationsOperations

Answer 10 quick questions to check your fit for Head of Rider Growth, SSA @ Uber.

Quiz Challenge
10 Questions
~2 Minutes
Instant Score

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