About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) stands as one of the world's largest lodging franchisors, boasting a global portfolio of over 7,500 hotels across 45+ countries and territories. Our diverse brands span upper upscale, upper midscale, midscale, extended stay, and economy segments, catering to every traveler's needs. Iconic names like Comfort Inn, Quality Inn, and Radisson define our upscale offerings, delivering high-quality accommodations that prioritize comfort, convenience, and value. At Choice Hotels, we empower strivers, dreamers, and entrepreneurs—because that's who we are. United by the belief that tomorrow will surpass today, we foster growth for our associates, company, and franchisees worldwide.

Role Overview

The Upscale Brands Commercial Strategy Director role at Choice Hotels in North Bethesda, Maryland, is a pivotal strategic position within our corporate headquarters. As an individual contributor reporting to the Senior Director of Upscale Commercial Performance, you will shape the commercial vision for our Upscale portfolio, including premium brands like Radisson. This hybrid role demands four days onsite at our vibrant Pike & Rose headquarters and one remote day, ensuring collaboration in a dynamic, matrixed environment. With a salary range of $149,000 - $175,000 annually plus eligibility for our Management Incentive Plan (MIP) bonus, this position offers substantial rewards for driving incremental revenue and enhancing franchisee value.

Strategic Impact

In this role, you will partner across Centers of Excellence (COEs) such as Sales, Loyalty, Paid Media, Digital Marketing, Revenue Management, and Analytics. Your influence extends enterprise-wide, positioning you as a key advisor for Upscale initiatives that propel Choice Hotels' growth in the competitive hospitality landscape.

Key Responsibilities

Steer the Upscale segment toward sustained success with these core duties:

• Lead development and execution of immediate, intermediate, and long-term commercial strategies to boost revenue and franchisee outcomes.
• Collaborate with COEs to pinpoint performance gaps and deploy targeted initiatives for measurable improvements.
• Oversee the strategic technology and digital roadmap, partnering with Technology and Ecommerce teams, including robust business case development.
• Own and communicate critical commercial goals and metrics, harnessing data analytics for informed, aligned decision-making.
• Serve as a strategic advocate for Upscale priorities across the Choice enterprise, ensuring seamless communication and progress tracking.
• Manage departmental budgets and contribute to operational policy development.

Qualifications & Requirements

We seek proven leaders with a track record in hospitality excellence:

• Minimum 10 years of relevant experience in hospitality or commercial functions like sales, revenue management, or marketing.
• At least 5 years in a corporate, matrixed organization with strong influence skills.
• Technical proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint), analytics platforms, and familiarity with CRM, digital marketing, and ecommerce tools.
• Bachelor’s degree required; advanced degree preferred, or equivalent education/work experience.
• Key competencies: Strategic foresight, leadership, communication, ambiguity management, analytical prowess, forecasting, budget oversight, and relationship-building.

Candidates must reside in the Washington, D.C. metro area. No relocation or sponsorship assistance is available.

Benefits & Perks

Choice Hotels prioritizes associate wellbeing with a flexible, competitive benefits suite:

• Base salary $149,000-$175,000 + MIP bonus based on performance.
• Comprehensive medical, dental, and vision coverage.
• Extensive leave: holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
• Financial perks including retirement plans and health savings accounts.
• Employee recognition programs and worldwide discounts at Choice Hotels properties, from Comfort Inn to Quality Inn and Radisson.

Career Growth

At Choice Hotels, career advancement is embedded in our culture. This Director role offers visibility into enterprise initiatives, honing your strategic acumen for future senior leadership. Our matrixed structure builds cross-functional expertise, while ongoing development programs and mentorship accelerate your trajectory in hospitality. Many associates progress to VP-level roles, leveraging our global scale for international opportunities.

Why Join Choice Hotels

Choosing Choice means betting on a company that invests in your success. We're not just a hotel franchisor; we're a launchpad for ambitious professionals in the hotel industry. Enjoy hybrid flexibility at our state-of-the-art North Bethesda headquarters, collaborate with innovative teams, and contribute to brands like Radisson that redefine upscale hospitality. With employee discounts across our portfolio—including stays at Comfort Inn and Quality Inn—you'll experience the excellence you help create. Join a united team committed to making tomorrow better.

Role FAQs

Q: What is the work schedule?
A: Hybrid: 4 days onsite in North Bethesda, MD, and 1 day remote.

Q: Is relocation support offered?
A: No, candidates must reside in the D.C. metro area.

Q: What brands does this role support?
A: Focus on Upscale portfolio, including Radisson, with ties to Comfort Inn and Quality Inn.

Q: Are there travel requirements?
A: Minimal; primarily headquarters-based with enterprise influence.

Q: How is compensation determined?
A: Based on experience, skills, location, and performance metrics, within $149K-$175K + bonus.