Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa is looking for a seasoned, inspirational leader to continue growing Marketing Services in LEVANT (Lebanon, Jordan, Irad & Syria) region. 

As a key member of the NALP Marketing team, the selected candidate will drive the strategy, vision, and go-to-market approach to continue advancing Marketing Services to a profitable and strong revenue driver for Visa in LEVANT. 

Marketing Services is a quickly growing business and part of Visa’s overall strategic growth priority to deliver value added services revenue through client engagements. We are focused on delivering value to our clients through marketing advisory and execution services. This role provides leadership and guidance to country Client Marketing teams across LEVANT and partners closely with regional counterparts, Visa Consulting & Analytics (VCA), Sales teams and Finance to execute a range of service lines, from research and insights to marketing strategy and execution.
Our Hub Marketing Services team is focused on enabling and supporting our country Client Marketing teams in delivering outstanding client engagements and achieving revenue and margin objectives.  

We seek a results-driven, motivated leader who can set a clear vision for growth. The candidate should have a positive, solution-oriented attitude and excel in collaboration. They must have a solid track record of managing high-performance teams and experience in a global matrix environment. The individual will bring proven marketing expertise in world-class brands to elevate our Marketing Services function in LEVANT. This role reports to the VP CEMEA Marketing Services and has a dotted line to the NALP Senior Director of Marketing.

Key Responsibilities

• Strategic Planning & Execution
  • Develop and implement integrated marketing and communication plans tailored to client and market needs.
  • Lead end-to-end management of client marketing programs, including planning, execution, and post-campaign analysis.
  • Support activation of global sponsorships (e.g., FIFA, AFCON) and product platforms with clients.
• Client Engagement & Growth
  • Build and maintain strong relationships with issuers, merchants, MNOs, and fintechs.
  • Provide marketing consultancy, insights, and campaign support to drive Visa portfolio growth.
  • Influence client participation in Visa marketing activities and negotiate financial terms of engagement.
• Marketing Services Delivery
  • Manage Marketing In-Kind (MIK) and Value-In-Kind (VIK) processes, ensuring seamless execution and compliance.
  • Deliver marketing insights, research, and benchmarking to enhance client strategies.
  • Scale MIK opportunities and replicate best practices across markets.
• Cross-Functional Collaboration
  • Partner with internal teams (VCA, Product, Legal, Finance) to deliver integrated marketing solutions.
  • Coordinate with external agencies, suppliers, and stakeholders to ensure timely and impactful campaign delivery.
• Operational Excellence
  • Oversee budgets, timelines, and deliverables for all marketing initiatives.
  • Ensure alignment with global and regional marketing strategies and KPIs.
  • Manage administrative processes related to client contracting and reporting.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum 10-12 years of experience in marketing, preferably in financial services, advertising, or media agencies.
• Proven track record in managing integrated campaigns and client marketing programs.
• Strong project management, negotiation, and communication skills.
• Experience with global sponsorship frameworks (e.g., FIFA) is a strong advantage.
• Ability to thrive in a fast-paced, multi-stakeholder environment.

Key Competencies

• Strategic thinking and executional excellence
• Client-centric mindset with strong relationship-building skills
• Innovative and results-driven approach
• Ability to manage multiple projects concurrently
• Deep understanding of regional market dynamics and consumer behavior

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.