About Mohawk Industries

Mohawk Industries stands as the world's largest flooring company, a titan in the global manufacturing sector with over 40,000 dedicated employees across more than 100 manufacturing facilities worldwide. Headquartered in Calhoun, Georgia, Mohawk generates billions in annual revenue, leading the market in carpet, hardwood, laminate, tile, and stone flooring solutions. Our innovative products grace millions of homes, offices, and commercial spaces, backed by a commitment to sustainability, cutting-edge technology, and unparalleled quality. As a Fortune 500 company, Mohawk offers stability, growth, and the chance to shape the future of an essential industry serving residential, commercial, and builder markets globally.

Role Overview

The VP Digital Experience at Mohawk Industries is a pivotal executive leadership position based in Calhoun, Georgia, driving the company's digital transformation agenda. Reporting to senior marketing and IT leadership, this role champions seamless, customer-centric digital experiences across all touchpoints—from e-commerce platforms to mobile apps and personalized marketing campaigns. In the competitive flooring industry, where digital innovation separates leaders from followers, you'll spearhead strategies that boost online sales, enhance user engagement, and deliver measurable ROI. This full-time role demands a visionary leader passionate about blending manufacturing prowess with modern digital tools to elevate Mohawk's position as the flooring market leader.

Why This Role Matters in the Flooring Sector

In an era where 70% of consumers research flooring purchases online, the VP Digital Experience ensures Mohawk's digital ecosystem converts browsers into buyers. You'll leverage data-driven insights to optimize everything from virtual room visualizers to B2B procurement portals, directly impacting billions in revenue.

Key Responsibilities

As VP Digital Experience, your mandate includes:

• Architecting a comprehensive digital experience roadmap aligned with Mohawk's global business objectives.
• Leading the design, development, and optimization of customer-facing digital platforms, including websites, apps, and e-commerce systems.
• Championing user experience excellence through A/B testing, personalization, and accessibility standards.
• Collaborating with sales, marketing, product, and IT teams to integrate digital tools into the full customer lifecycle.
• Monitoring KPIs like conversion rates, bounce rates, and Net Promoter Scores to drive continuous improvement.
• Managing a high-performing team of digital strategists, UX designers, and analysts while fostering innovation.
• Staying ahead of industry trends in AI, AR/VR for flooring visualization, and omnichannel experiences.

Qualifications & Requirements

To excel as VP Digital Experience at Mohawk Industries, candidates should possess:

• 15+ years of progressive experience in digital marketing, UX, or e-commerce leadership, ideally in manufacturing, consumer goods, or retail sectors.
• Proven success scaling digital platforms that drive revenue growth, with a portfolio of multimillion-dollar initiatives.
• Bachelor's degree in Marketing, Computer Science, Business, or a related field; an MBA or advanced certification in digital strategy is highly preferred.
• Deep expertise in tools like Google Analytics, Adobe Experience Cloud, Optimizely, and CMS platforms.
• Strong leadership skills with experience managing global, cross-functional teams.
• Excellent communication abilities to influence C-suite stakeholders and translate technical concepts for non-technical audiences.

Must-Have Technical & Soft Skills

Technical proficiency in data analytics, SEO/SEM, and CRO is essential, paired with soft skills like strategic thinking and adaptability in a fast-paced manufacturing environment.

Benefits & Perks

Mohawk Industries rewards top talent with an exceptional compensation package tailored for executive leaders:

• Highly competitive base salary estimated at $250,000–$425,000 USD annually, plus performance bonuses and equity incentives.
• Comprehensive health benefits including medical, dental, vision, and wellness programs for you and your family.
• Robust 401(k) retirement plan with generous company matching contributions.
• Paid time off, holidays, and flexible scheduling to support work-life balance.
• Relocation assistance for the Calhoun, Georgia location, plus executive perks like company car and travel allowances.

Career Growth & Training

At Mohawk, career advancement is a reality, not a promise. The VP Digital Experience role offers exposure to C-suite decision-making, global projects, and leadership development programs. Invest in your future through Mohawk University courses, industry conferences, and mentorship from flooring industry veterans. High performers advance rapidly into broader executive roles, with many VPs progressing to divisional presidents or corporate officers.

Why Join Mohawk

Joining Mohawk Industries means more than a job—it's a career with purpose. As the global flooring leader, you'll contribute to sustainable innovations that beautify spaces worldwide while enjoying job security in a recession-resistant industry. Calhoun, Georgia, offers a vibrant community with low cost of living, outdoor recreation, and proximity to Atlanta. Our inclusive culture values diversity, innovation, and employee well-being, earning us top rankings on Glassdoor and Forbes' Best Employers lists. Be part of a legacy that's flooring the competition.

Role FAQs

What is the work schedule for VP Digital Experience at Mohawk Industries?

This full-time executive role typically follows a standard 40-50 hour workweek with flexibility for hybrid arrangements in Calhoun, GA. Occasional travel to global facilities and after-hours strategy sessions may be required.

What are the main skills needed for this VP Digital Experience position?

Key skills include digital strategy, UX/UI expertise, e-commerce optimization, data analytics, leadership, and experience in manufacturing or consumer sectors. Familiarity with flooring industry digital trends is a plus.

Does Mohawk offer relocation for the Calhoun, Georgia role?

Yes, comprehensive relocation support is provided for qualified candidates, including moving expenses and temporary housing to ease your transition to Calhoun.

What is the salary range for VP Digital Experience jobs in the flooring industry?

Estimated at $250,000–$425,000 USD base, plus bonuses. Actual offers depend on experience and include total rewards exceeding $500,000 for top performers.