Brand Management Lead

Location: Boston, Massachusetts, United States

Department: Marketing Strategy & Analytics

Team: Business & Operations

About the Role

Wayfair is seeking a Brand Management Lead in Boston, MA, within the Marketing Strategy & Analytics department. This hybrid role (4 days/week in office, 1 day remote) focuses on warehouse, logistics, and operations by translating high-priority commercial initiatives—such as supply chain services and delivery programs—into compelling customer-facing brand strategies. Reporting to the Global Head of Brand & Insights, the role acts as an internal product marketer, owning end-to-end go-to-market strategies for sub-brands that highlight Wayfair's logistics differentiation in the home goods category, at the intersection of brand, product, and customer experience. Key to success is driving strategies that emphasize Wayfair's warehouse efficiency, rapid fulfillment, and seamless operations, collaborating cross-functionally to position these capabilities as competitive advantages. The position requires no visa sponsorship and demands a strategic, customer-obsessed mindset to craft messaging that resonates with shoppers reliant on reliable logistics. This role offers a chance to shape Wayfair's operational brand narrative, leveraging analytics and insights to enhance customer perception of supply chain excellence in a dynamic e-commerce environment.

Key Responsibilities

• Translate commercial initiatives into customer-facing brand strategies
• Drive go-to-market strategy for logistics services and sub-brands
• Own end-to-end product marketing for warehouse and delivery programs
• Collaborate cross-functionally with operations, product, and supply chain teams
• Develop messaging that differentiates Wayfair's fulfillment capabilities
• Analyze customer experience in logistics to inform brand positioning
• Partner with Global Head of Brand & Insights on strategic priorities
• Optimize hybrid role: 4 days/week in Boston office, 1 day remote

Required Qualifications

• 5+ years in brand strategy or product marketing
• Experience in e-commerce or retail logistics services
• Proven track record in go-to-market strategies for supply chain programs
• Deep understanding of warehouse operations and customer delivery experience
• Cross-functional collaboration in operations and marketing
• Bachelor's degree in Marketing, Business, or related field
• Experience with home goods logistics differentiation

Preferred Qualifications

• MBA or advanced degree
• Prior experience at Wayfair or similar e-commerce logistics firm
• Expertise in supply chain branding
• Background in customer-obsessed operations strategy

Required Skills

• Strategic brand planning
• Go-to-market execution
• Customer experience optimization
• Cross-functional leadership
• E-commerce marketing
• Logistics and supply chain knowledge
• Data-driven insights
• Messaging and storytelling
• Product marketing
• Analytical thinking
• Commercial acumen
• Stakeholder management
• Hybrid work adaptability
• Home category expertise
• Operations integration

Benefits

• Hybrid work model (4 days in office, 1 day remote)
• Competitive salary and equity package
• Comprehensive health, dental, and vision insurance
• 401(k) matching and retirement savings
• Paid parental leave and family benefits
• Professional development stipend
• Employee discounts on Wayfair products
• Flexible PTO and wellness programs

Wayfair is an equal opportunity employer committed to diversity and inclusion.