Marketing Analyst

Location: London, United Kingdom

Department: Marketing Strategy & Analytics

Team: Business & Operations

About the Role

Wayfair is seeking a data-driven Marketing Analyst focused on Onsite Marketing to join the Marketing Strategy & Analytics team in London, UK. This onsite role (Monday-Thursday in office at EC1V 7LQ, Friday remote) involves leveraging customer data to optimize marketing strategies, particularly those impacting warehouse and logistics operations. The analyst will analyze onsite campaigns, customer behaviors, and promotional effects on supply chain demand, ensuring marketing efforts align with operational efficiencies in Wayfair's fulfillment network. Key responsibilities include building performance dashboards, conducting attribution modeling, and providing insights to boost conversion rates while forecasting demand spikes for better inventory management and logistics planning. The role emphasizes collaboration across teams to drive customer-obsessed improvements that support Wayfair's scalable operations. Ideal candidates bring strong analytical skills and a passion for e-commerce dynamics. Competitive benefits package includes comprehensive health coverage, flexible work options, generous holidays, pension matching, and unique perks like donation matching and parental leave support, fostering employee wellbeing in a high-growth logistics-focused environment.

Key Responsibilities

• Analyze onsite marketing campaign performance and customer engagement data
• Develop dashboards and reports to track marketing KPIs
• Identify optimization opportunities for onsite marketing strategies
• Collaborate with marketing teams to improve customer conversion rates
• Conduct customer segmentation and behavior analysis
• Support A/B testing for website and app marketing features
• Monitor logistics-impacting marketing promotions and their supply chain effects
• Provide data-driven insights to enhance operational efficiency in marketing ops
• Forecast marketing-driven demand for warehouse and logistics planning

Required Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field
• 2+ years of experience in marketing analytics or data analysis
• Proficiency in SQL, Python, or R for data manipulation
• Experience with marketing attribution models
• Strong understanding of customer behavior analytics
• Ability to work onsite in London (EC1V 7LQ) Monday-Thursday
• Experience analyzing onsite marketing performance metrics

Preferred Qualifications

• Experience in e-commerce or retail analytics
• Knowledge of Google Analytics or Adobe Analytics
• Advanced Excel skills with pivot tables and VBA
• Familiarity with A/B testing methodologies

Required Skills

• SQL querying
• Data visualization (Tableau or Looker)
• Statistical analysis
• Marketing analytics
• Customer obsession mindset
• Excel proficiency
• Problem-solving
• Attention to detail
• Communication skills
• Python or R programming
• A/B testing
• Logistics demand forecasting
• Operations metrics tracking
• Warehouse throughput analysis via marketing data
• Supply chain impact assessment

Benefits

• Wayfair Employee Discount
• Private Medical & Dental Care
• Work from anywhere up to 15 Days per Year
• Gym Membership
• Tuition Reimbursement
• 25 Days Starting Holiday + Bank Holidays (tenure increases)
• Company Matched Pension
• Cycle to Work Scheme

Wayfair is an equal opportunity employer committed to diversity and inclusion.