Senior Community Marketing Associate

Location: Atlanta, Georgia, United States

Department: Physical Retail Corporate

Team: Physical Retail

About the Role

The Senior Community Marketing Associate role within Wayfair's Physical Retail Corporate department focuses on driving traffic and customer engagement for the company's first large-format store in Atlanta, Georgia. This position plays a critical role in warehouse and logistics operations by developing strategies that integrate community partnerships, in-store programming, and digital amplification to support omnichannel shopping. The associate will manage the logistics of local activations, ensuring seamless coordination between corporate supply chains and on-site retail execution to acquire new customers and boost store visits. Key to this role is bridging marketing with Wayfair's expanding retail footprint, where operational efficiency in event logistics, inventory distribution from warehouses, and real-time traffic analysis are essential. The position demands expertise in retail operations specifics, such as coordinating promotional material fulfillment and optimizing store-warehouse interactions to enhance the overall customer experience in a dynamic logistics-driven environment.

Key Responsibilities

• Develop and execute community engagement strategy for Atlanta Wayfair store
• Drive new customer acquisition and store traffic via local programming
• Build and manage community partnerships to support omnichannel experience
• Oversee in-store activations and events logistics
• Amplify initiatives through social media and digital channels
• Coordinate with Physical Retail Corporate on operational execution
• Manage inventory and supply logistics for marketing activations
• Analyze traffic data to optimize warehouse-to-store fulfillment strategies

Required Qualifications

• 3+ years of experience in community marketing or local activations
• Proven track record in driving foot traffic through community partnerships
• Experience in retail or omnichannel marketing strategies
• Strong understanding of logistics for in-store programming and events
• Ability to coordinate operations between corporate and physical retail
• Bachelor's degree in Marketing, Business, or related field
• Experience managing supply chain for promotional materials in retail settings

Preferred Qualifications

• Experience with Wayfair's retail footprint expansion
• Knowledge of Atlanta local market logistics
• Background in warehouse-to-retail inventory coordination

Required Skills

• Community marketing strategy development
• Event planning and logistics coordination
• Partnership negotiation and management
• Social media amplification and digital marketing
• Data analysis for traffic and performance metrics
• Project management in retail operations
• Omnichannel customer experience optimization
• Local market research and activation
• Cross-functional collaboration with logistics teams
• Inventory management for promotional materials
• Creative problem-solving in fast-paced retail environment
• Strong communication and stakeholder engagement
• Proficiency in marketing tools like Google Analytics, Hootsuite

Benefits

• Competitive salary and performance bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) matching and retirement savings plan
• Paid time off and flexible work arrangements
• Professional development and career growth opportunities
• Employee discounts on Wayfair products
• Team-building events and wellness programs

Wayfair is an equal opportunity employer committed to diversity and inclusion.