Senior Community Marketing Associate

Location: Columbus, Ohio, United States

Department: Physical Retail Corporate

Team: Physical Retail

About the Role

The Senior Community Marketing Associate role on Wayfair's Physical Retail Corporate team focuses on driving traffic to the company's first large-format store in Columbus, Ohio, through targeted community engagement. This position involves creating strategies that leverage in-store programming, local partnerships, and digital amplification to enhance the omnichannel shopping experience, with a strong emphasis on integrating with warehouse and logistics operations to ensure seamless inventory support for promotions and events. The associate will be based out of the Columbus location, playing a pivotal role in customer acquisition and store activation amid Wayfair's expanding physical retail footprint. Key to success in this warehouse-adjacent retail marketing role is coordinating community initiatives that align with operational efficiencies, such as timed promotions tied to logistics capabilities and real-time inventory availability. Responsibilities include leading partnership development, executing local events, and measuring impact on foot traffic and sales, all while collaborating closely with the broader retail operations team to support Wayfair's robust playbook for physical stores. This position offers an opportunity to influence the intersection of marketing, logistics, and customer experience in a dynamic retail environment.

Key Responsibilities

• Develop and execute community engagement strategy to acquire new customers and drive store traffic
• Lead in-store and local programming initiatives
• Build and manage community partnerships aligned with retail operations
• Amplify efforts through digital social media and other channels
• Collaborate with physical retail corporate team on omnichannel experiences
• Coordinate with warehouse and logistics for inventory-aligned promotions
• Analyze traffic and conversion data to optimize strategies
• Support store opening activations for Columbus location

Required Qualifications

• 3+ years of experience in community marketing or local activations
• Proven track record in driving foot traffic through community partnerships
• Experience managing in-store programming and events
• Strong understanding of omnichannel retail strategies
• Ability to collaborate with logistics and operations teams for store activations
• Knowledge of local market dynamics in Columbus, Ohio
• Bachelor's degree in Marketing, Business, or related field

Preferred Qualifications

• Experience in retail logistics coordination for physical stores
• Background in warehouse-adjacent retail operations
• Fluency in Spanish for diverse community engagement
• Prior work with Wayfair or similar omnichannel retailers

Required Skills

• Community marketing strategy development
• Event planning and execution
• Partnership negotiation and management
• Social media content creation and amplification
• Data analysis for traffic and engagement metrics
• Omnichannel retail coordination
• Local market research
• Project management
• Cross-functional collaboration with operations
• Creative problem-solving
• Customer acquisition tactics
• Digital marketing tools proficiency
• Logistics event coordination
• Stakeholder communication
• Budget management for activations

Benefits

• Competitive salary and performance bonuses
• Comprehensive health, dental, and vision insurance
• 401(k) matching and retirement savings plan
• Paid time off and flexible vacation policy
• Professional development stipend and tuition reimbursement
• Employee discounts on Wayfair products
• Hybrid work options with focus on Columbus store
• Wellness programs and mental health support

Wayfair is an equal opportunity employer committed to diversity and inclusion.