Senior SEO Analyst

Location: Boston, Massachusetts, United States

Department: Marketing Strategy & Analytics

Team: Business & Operations

About the Role

Wayfair, a leading ecommerce technology company in the home goods space, is seeking a Senior SEO Analyst for a newly created hybrid-onsite role in Boston, MA (Monday/Friday remote, Tuesday-Thursday onsite). This position focuses on shaping and driving the company's organic growth strategy through technical SEO expertise and data-driven insights. The analyst will identify key performance drivers, lead a robust experimentation agenda, and collaborate closely with a dedicated SEO engineering team to influence their roadmap, offering significant opportunities for impact in a dynamic environment committed to best-in-class customer experiences. While Wayfair's core operations include robust warehouse and logistics networks to support ecommerce fulfillment, this marketing analytics role emphasizes digital optimization over supply chain specifics. The ideal candidate thrives in a fast-paced tech setting, leveraging SEO tools and analytics to enhance organic traffic and site performance, ultimately supporting broader operational efficiency in inventory visibility and customer acquisition.

Key Responsibilities

• Shape and drive organic growth strategy
• Leverage technical SEO expertise for performance analysis
• Conduct data-driven analysis to identify performance drivers
• Develop and execute strong experimentation agenda
• Collaborate closely with dedicated SEO engineering team
• Influence SEO engineering team's roadmap
• Optimize website for search engine performance

Required Qualifications

• 5+ years of experience in SEO analysis
• Proven technical SEO expertise
• Strong data-driven analysis skills
• Experience driving experimentation agendas
• Ability to collaborate with engineering teams
• Experience in ecommerce or technology sectors

Preferred Qualifications

• Experience influencing engineering roadmaps
• Background in organic growth strategies
• Familiarity with home goods ecommerce

Required Skills

• Technical SEO
• Data analysis
• Experimentation design
• Engineering collaboration
• Organic growth strategy
• Performance optimization
• Ecommerce analytics
• Roadmap influence
• Analytical thinking
• Problem-solving
• Communication
• Motivation
• Strategic planning

Benefits

• Hybrid-onsite work model (Mon/Fri remote, Tue-Thu onsite)
• Work at a dynamic cutting-edge technology company
• Best-in-class customer experience focus
• Opportunity for high impact in newly created role
• Strong career growth for motivated individuals
• Part of innovative ecommerce leader in home goods

Wayfair is an equal opportunity employer committed to diversity and inclusion.