CRM Manager

Location: Global

Team: General

About the Role

At Wise, we're revolutionising the way people and businesses move money across borders. As a CRM Manager in our Global CRM Team, you'll craft engaging communications that empower customers to maximise their Wise account, driving usage, retention, and advocacy. Owning global B2C lifecycle strategies around send, hold, receive, spend, and grow actions, you'll collaborate with diverse teams to deliver entertaining, educational, and valuable messages via email, push, and in-product channels. Join a versatile, inclusive crew of problem-solvers tackling worldwide challenges. You'll develop data-driven campaigns, segment audiences for relevance, optimise performance through A/B testing, and ensure compliance while managing calendars and reporting. With 3-5 years in B2C CRM, your customer-first mindset and analytical prowess will shape innovative strategies that boost engagement and loyalty. For everyone, everywhere. Wise builds money without borders, celebrating diverse teams that live our values. Shape customer experiences at scale and make a tangible impact in a flexible, global environment.

Key Responsibilities

• Drive incremental growth through collaboration with team and stakeholders
• Develop and execute comprehensive communications strategy from product launches to global lifecycle communications
• Collaborate with Product, Marketing, Creative, Engineering, Analytics, and UX Research teams across channels (email, push, in-product)
• Utilise data-driven insights to segment customers and tailor communications for relevance and impact
• Drive long-term engagement and loyalty through optimisation of customer lifecycle strategies
• Analyse campaign performance to increase engagement and conversion rates
• Ensure compliance with CRM best practices, regulatory requirements, database health, and retention
• Manage stakeholder communication, email calendar, deliverability, monthly reporting, localisation, and A/B testing

Required Qualifications

• Mid-level experience (3-5 years) in B2C or CRM with focus on segmentation, lifecycle management, and stakeholder engagement
• Proven track record of successful cross-channel lifecycle communications
• End-to-end planning, development, and execution of large-scale engaging campaigns
• Customer-first attitude with deep understanding of segmentation and customer needs
• Comfortable communicating and collaborating with stakeholders at all levels and from different departments

Preferred Qualifications

• Self-starter with passion for taking ownership of projects and driving impact
• Technically savvy with creative eye for design and messaging
• Proficient in using Braze or similar ESPs

Required Skills

• Segmentation and lifecycle management
• Stakeholder engagement and cross-functional collaboration
• Campaign planning and execution
• Data analysis and performance optimisation
• A/B testing and experimentation
• Customer journey understanding
• Cross-channel communications (email, push, in-product)
• Analytical skills for data-driven decisions
• Technical proficiency with ESPs like Braze
• Creative design and messaging

Benefits

• RSUs (stock options)
• Flexible working
• Parental leave
• Learning budget
• Paid sabbatical after 4 years
• Health insurance
• Company retreat
• Wise card

Wise is an equal opportunity employer committed to building a diverse workforce.