CRM Manager (NorthAm)

Location: Global

Team: General

About the Role

Wise is building money without borders for people and businesses, and we're seeking a CRM Manager (NorthAm) to make our North American customer communications best-in-class. Based in Austin, TX, you'll join our growing CRM team to execute the NorthAm lifecycle marketing strategy. This involves building email and push campaigns, introducing customers to key features and product launches, managing assets, and providing light reporting—all while ensuring precision, compliance, and a customer-first approach. Reporting to the CRM Senior Manager, you'll collaborate with Product, Marketing Tech, Analytics, UX Research, and Product Marketing teams across channels like email, push notifications, and in-app messages. Your mission is hands-on: spend 75% of your time crafting templates that advance our mission, master tools like Braze, Stripo, Looker, Jira, and Monday.com, oversee asset requests as the NorthAm POC, and drive lifecycle strategies for engagement and loyalty. You'll maintain database health, support regional strategies, and optimize communications with data-driven insights. Ideal for mid-level talent passionate about CRM, this role thrives on autonomy in our flat, self-sufficient team structure—no micromanagement, just ownership and support from super-smart teammates. If you have mid-level CRM experience, love segmentation and stakeholder work, bring extreme detail-orientation and a customer-first mindset, plus the drive to own projects independently, join us. Technically savvy with a creative eye? Eager to learn Braze, Liquid, or SQL? You'll fit right into Wise's prejudice-free culture where experience trumps qualifications and freedom fuels innovation.

Key Responsibilities

• Build email and push templates that further the mission of creating money without borders in the NorthAm market (upwards of 75% of your time)
• Develop detailed platform knowledge on the intricacies of Wise CRM tools such as Braze, Stripo, Looker, Jira, and Monday.com
• Oversee asset requests and act as the POC for the NorthAm CRM team when it comes to driving finalized marketing material through the Brand & Creative team
• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimization
• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors
• General support for our regional NorthAm CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives
• Execute on the NorthAm lifecycle marketing strategy through day-to-day output like building email campaigns, introducing customers to key features and product launches
• Support the team through light reporting and asset management

Required Qualifications

• Mid-level experience in a CRM role, with strong interest in segmentation, lifecycle management and stakeholder engagement
• Experience with the concepts and strategies for maximizing user engagement through a CRM mindset
• Extreme attention to detail and ability to remain focused on precision, even in times of high-volume requests
• Customer-first attitude: ability to put yourself in customer shoes and have a deep understanding of customer segmentation
• Excellent verbal and written communication skills and strive to have a customer-first mindset
• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision
• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure

Preferred Qualifications

• Liquid and SQL experience
• Knowledge of Braze
• Entry-level experience passionate about driving product adoption and brand awareness

Required Skills

• Segmentation
• Lifecycle management
• Stakeholder engagement
• User engagement strategies
• Attention to detail
• Customer empathy
• Communication skills
• Self-starter mindset
• Analytical mindset
• Technical savvy with creative eye

Benefits

• RSUs (stock options)
• Flexible working
• Parental leave
• Learning budget
• Paid sabbatical after 4 years
• Health insurance
• Company retreat
• Wise card

Wise is an equal opportunity employer committed to building a diverse workforce.