Growth Marketing Manager - Greater China

Location: Global

Team: General

About the Role

Wise is a global technology company on a mission to build the best way to move and manage the world’s money with min fees, max ease, and full speed. We're seeking a Growth Marketing Manager for Greater China (Mainland China & Hong Kong) to drive our growth strategy, manage multi-channel campaigns, and foster partnerships to boost transaction volume in these key markets. This role offers the chance to significantly impact Wise's expansion in the region while working with a talented, passionate team in a hybrid model. Your mission will involve leading growth initiatives, executing campaigns on platforms like WeChat, RedNote, and Douyin, launching products tailored to local needs, and collaborating with paid channels, agencies, expat groups, diaspora communities, and more. You'll leverage data to optimize performance, innovate creatively, and build strong online presence to make financial services fairer and more accessible. Join us to contribute to money without borders in a diverse, inclusive environment with competitive pay (SGD 6,400 - 8,900 monthly + RSUs), empowerment, and generous benefits. Must be located in Singapore with legal work authorization and relevant Greater China experience.

Key Responsibilities

• Drive growth initiatives and country level marketing strategies, ensuring market penetration and user acquisition
• Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact
• Lead product launches in the region, tailoring strategies to meet local needs and preferences
• Collaborate closely with paid channels and media agencies to identify new channels to test and scale successful tactics, optimizing for cost-effective customer acquisition
• Collaborate with local partners, including but not limited to expat groups in China, Chinese diaspora communities in popular destination countries, education and immigration agencies to explore innovative avenues for transaction volume growth
• Work closely with the Organic Social and Influencer marketing teams to drive a strong online presence on dedicated platforms, and increase our brand presence in the market
• Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies

Required Qualifications

• A minimum of 5 years of marketing experience, with at least 2 years specifically focused on the China market or Chinese-speaking audiences
• Proficiency in key Chinese channels, with experience launching and managing campaigns on platforms such as WeChat, RedNote, and Douyin
• Strong preference for experience within the fintech or related industries
• Deep understanding of local nuances, skilled in tailoring strategies for diverse cultural contexts and demonstrating strong localization expertise
• Strong proficiency in Mandarin

Preferred Qualifications

• Cantonese proficiency
• Experience with Paid Marketing strategies/campaigns/channels
• Working experience in fintech/financial services/tech/app-based product companies

Required Skills

• Data-Driven Approach
• Creativity & Innovation
• Teamwork & Leadership
• Project planning skills
• Effective communication
• Analytics and performance monitoring
• Localization expertise
• Campaign management on Chinese platforms (WeChat, RedNote, Douyin)
• Partnership development
• Mandarin proficiency

Benefits

• RSUs (stock options)
• Hybrid working model
• Generous self-development budget
• Comprehensive benefits package
• Competitive compensation package
• Diverse, inclusive, and innovative environment

Wise is an equal opportunity employer committed to building a diverse workforce.