Growth Marketing Specialist - Japan

Location: Global

Team: General

About the Role

Wise is a global technology company on a mission to build the best way to move and manage money internationally—min fees, max ease, full speed. As we deepen our presence in Japan, we're seeking our first Japan-based Growth Marketing Specialist to join our Tokyo office. This pivotal role will drive our growth strategy, manage multi-channel campaigns, and foster partnerships to boost transaction volume in the Japanese market. In this role, you'll drive growth initiatives aligned with our country marketing strategy, execute impactful multi-channel campaigns, support product launches tailored to local needs, and collaborate with partners like travel agencies and expat groups. Working closely with Organic Social, Affiliate, Influencer teams, and analytics, you'll optimize performance, generate insights, and build Wise's brand presence in Japan. You'll thrive if you bring 3+ years of growth marketing experience in Japan (ideally fintech), native-level Japanese and strong English, deep cultural insights, data-driven creativity, and excellent collaboration skills. Salary: 6,624,000–8,352,000 JPY annually. Join us to make financial services fairer for everyone, everywhere.

Key Responsibilities

• Drive growth initiatives in line with country marketing strategy, optimising towards significant market penetration and user acquisition
• Organize and execute multi-channel marketing campaigns, coordinating closely with internal teams and external partners to maximize reach and impact
• Support product launches in the region, tailoring strategies to meet local needs and preferences
• Collaborate marketing channels to identify new channels to test and scale successful tactics, in relation to partners and campaigns
• Collaborate with local partners, including travel agencies, platforms, and expat groups, to explore innovative avenues for transaction volume growth
• Work closely with the Organic Social, Affiliate, Influencer marketing teams to drive a strong online presence, and increase our brand presence in the market
• Work closely with the analytics team to monitor campaign performance, generate insights, and produce comprehensive reports to guide future strategies

Required Qualifications

• Hold Japanese citizenship, Permanent Residency or Child/Spouse of Japanese Citizen Visa
• Strong proficiency in spoken and written Japanese (at least JLPT L1 or native) and English
• At least 3 years of marketing experience with a focus towards growth/performance/campaigns marketing for Japan, ideally in fintech or related tech/financial services industries
• Deep understanding of Japan's local nuances across markets and skilled in tailoring strategies to fit diverse cultural contexts
• Proactive team player with excellent project planning skills, capable of leading cross-functional initiatives
• Data-driven approach rooted in analytics to inform decisions and drive growth
• Creative flair in strategies with strong understanding of creative assets (what works or doesn’t work in Japan culture)
• Effective communicator, able to articulate ideas clearly and collaborate efficiently with teams and stakeholders

Preferred Qualifications

• Strong Proficiency in Japanese Copywriting
• Event management: background in planning and executing local events (like seminars or community meetups)
• Affiliate Marketing: Expertise in setting up and scaling an affiliate program
• Social/Organic Channel Management: Ability to manage compelling social media content

Required Skills

• Growth/Performance Marketing
• Multi-channel Campaign Management
• Partnership Development
• Product Launch Support
• Channel Identification and Scaling
• Analytics and Reporting
• Japanese Language Proficiency (JLPT N1 or native)
• English Proficiency
• Cultural Localization Expertise
• Cross-functional Collaboration

Benefits

• RSUs (stock options)
• Flexible working
• Parental leave
• Learning budget
• Paid sabbatical after 4 years
• Health insurance
• Company retreat
• Wise card

Wise is an equal opportunity employer committed to building a diverse workforce.