Media Planning & Buying Lead - NorthAm & LatAm

Location: Global

Team: General

About the Role

Wise, a global technology company revolutionizing money movement with min fees, max ease, and full speed, seeks a Media Planning & Buying Lead for North America and LATAM. You'll lead media buying focused on TV/CTV, OOH/DOOH, and Radio across key markets like the US, Canada, Brazil, and Mexico, driving full-funnel growth through data-driven strategies, agency collaboration, and innovative executions. Thrive in a flat structure with radical ownership, pushing efficiency, excellence, and channel innovation to support Wise's mission of money without borders. In this role, you'll brief media plans, define test & learn agendas, monitor performance for optimizations, and codify post-campaign insights using cutting-edge tools like DSPs and attention providers. Partner with third-party agencies and internal teams to balance in-housing and outsourcing while embracing media landscape evolution. Join a talented marketing team at one of the UK's fastest-growing scaleups, making a direct impact on global customers in a diverse, inclusive environment. Salary range: $175,000 - $220,000 USD annual. Enjoy RSUs, flexible working, health insurance, learning budget, and more. Be part of building the future of international finance—for everyone, everywhere.

Key Responsibilities

• Brief and guide development of media plans with agencies and internal teams
• Review agency setup, manage negotiations, balance in-housing vs outsourcing
• Leverage media insights tools
• Support test & learn agendas on channel mix, flighting, and R&F levels
• Monitor performance, identify improvements, drive in-flight optimizations
• Ensure post-campaign analysis and codify learnings for future refinements

Required Qualifications

• Experience driving media strategy and execution across North America and LATAM
• Comfortable working with agencies and internal teams
• Data-driven with passion for media, balancing traditional and programmatic buying
• Awareness of media landscape evolution, embracing technology for buying and measurement

Preferred Qualifications

• Strong media buying track record in TV/CTV, OOH/DOOH, and Radio across US, Canada, Brazil, Mexico
• Expertise with DSPs and attention providers/post-campaign analysis tools

Required Skills

• Media planning and buying
• Data analysis and performance monitoring
• Agency management and negotiation
• TV/CTV buying
• OOH/DOOH execution
• Radio (terrestrial/digital) expertise
• Programmatic and addressable media
• DSP usage
• Post-campaign analysis
• Channel innovation

Benefits

• RSUs (stock options)
• Flexible working
• Parental leave
• Learning budget
• Paid sabbatical after 4 years
• Health insurance
• Company retreat
• Wise card

Wise is an equal opportunity employer committed to building a diverse workforce.