PR Manager - South-East Asia

Location: Global

Team: General

About the Role

Wise is a global technology company revolutionising the way the world moves and manages money with min fees, max ease, and full speed. As PR Manager - South-East Asia, based in our Singapore office, you'll drive high-impact PR efforts across Philippines and Malaysia, owning end-to-end strategy and execution. This hands-on role involves developing integrated communications plans, leading creative campaigns like creator-led activations and product education, managing agency partners, and securing earned media to position Wise as the go-to cross-border payments leader. You'll craft culturally relevant stories for local audiences, build strong media relationships with key journalists, and collaborate cross-functionally with Marketing, Product, and Growth teams. With 5-7 years of PR experience, especially in the Philippines, you'll deliver measurable results through compelling storytelling, rigorous project management, and data-driven optimisation. Join a flat, empowered team where you can make a real impact without corporate hierarchy.

Key Responsibilities

• Own strategy and execution: Develop and implement comprehensive communications plans covering earned media, integrated campaigns, product launches, and BAU press office
• Drive high-quality campaign execution: Lead integrated PR campaigns for brand fame and business results, including creator-led activations, product education, newsjacking, and experiential experiences
• Manage agency partnerships: Oversee PR agencies with clear briefs, feedback, performance management, optimising outputs and ROI
• Generate consistent media coverage: Secure earned media for product launches, partnerships, and thought leadership positioning Wise as leading cross-border payments solution
• Build and maintain strategic media relationships: Cultivate ties with journalists and editors across business, tech, lifestyle, and consumer media; pitch stories and position spokespeople as experts
• Tell market-specific stories: Develop culturally relevant narratives for Filipino and Malaysian audiences
• Work cross-functionally: Partner with Marketing, Product, Growth, and Expansion teams to align communications and provide media perspective
• Drive performance measurement: Track and report PR metrics on coverage, quality, reach, message penetration, and business impact to optimise campaigns

Required Qualifications

• Proven PR execution experience: 5-7 years building career in public relations, owning campaigns end-to-end with measurable results through earned media, integrated campaigns, and creative activations
• Regional expertise: Understanding of cultural nuances and business environment in Southeast Asia, especially Philippines, with established media relationships and knowledge of key outlets and journalists
• Strong execution and project management: Ability to juggle multiple projects across Philippines and Malaysia, organised, ruthless prioritisation, and delivery on time with multiple workstreams and tight deadlines
• Stakeholder management skills: Effective management of relationships with marketing managers, product leads, and country managers, influencing cross-functionally, professional pushback, and proactive updates
• Creative thinking with practical execution: Develop fresh campaign concepts rooted in market insights, balanced with pragmatic budgets and timelines

Preferred Qualifications

• Hands-on experience in Philippines market
• Established media relationships in Malaysia
• Fintech or cross-border payments industry experience

Required Skills

• PR strategy development
• Campaign execution
• Agency management
• Media relationship building
• Project management
• Stakeholder management
• Creative storytelling
• Cultural adaptation for SEA markets
• Performance measurement and reporting
• Cross-functional collaboration

Benefits

• RSUs (stock options)
• Flexible working
• Parental leave
• Learning budget
• Paid sabbatical after 4 years
• Health insurance
• Company retreat
• Wise card

Wise is an equal opportunity employer committed to building a diverse workforce.