Senior Analytics Manager - CRM

Location: Global

Team: General

About the Role

Wise, a global technology company revolutionizing money movement with min fees, max ease, and full speed, is seeking a Senior Analytics Manager - CRM to lead analytics for Personal and Business segments. Reporting to the Head of Marketing Analytics, you will scale lifecycle marketing through data-driven strategy, owning the global CRM measurement framework, ensuring data integrity, and collaborating with CRM, Product, Data Science, and Growth teams. This high-impact role includes managing two analysts to build a CRM analytics centre of excellence. Key to success will be delivering strategic recommendations for acquisition, engagement, and retention, advanced analysis with SQL, dbt, Python/R, and A/B testing, plus clear insights for leadership. With 5+ years in CRM analytics (2+ in leadership), fintech experience preferred, join Wise to drive measurable outcomes in a diverse, inclusive environment committed to money without borders. Salary: £100,000 - £125,000 + RSUs and comprehensive benefits. Location: Global (role based in London). Be part of building the world's new money network—for everyone, everywhere.

Key Responsibilities

• Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention
• Design, implement, and own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment
• Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision-making
• Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and present strategic updates to Marketing leadership
• Contribute to the development and improvement of our segmentation, statistical models and analytical methodologies
• Support the evaluation of propositions and campaigns using rigorous statistical practices
• Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team

Required Qualifications

• 5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity, with a proven ability to structure and solve ambiguous business problems
• Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights
• Comprehensive technical skillset spanning insight generation, data modeling (dbt), reporting, and statistical testing methodologies (e.g., A/B testing, incrementality)
• Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g., Snowflake)
• Experience with a programming language such as Python or R for data analysis
• Strong understanding of personalisation techniques and promotion frameworks

Preferred Qualifications

• Professional experience in fintech, e-commerce, or a comparable high-growth technology industry
• Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives

Required Skills

• Marketing analytics in CRM/lifecycle marketing
• Strategic leadership and business partnering
• Global measurement framework design
• Advanced SQL (Snowflake)
• Data modeling (dbt)
• Statistical testing (A/B, incrementality)
• Python or R for data analysis
• Insight generation and storytelling
• Segmentation and personalization techniques
• Team management and mentorship

Benefits

• Restricted Stock Units (RSUs)
• Flexible working
• Competitive salary (£100,000 - £125,000)
• Health insurance
• Paid sabbatical after 4 years
• Learning budget
• Company retreats
• Wise card
• Parental leave

Wise is an equal opportunity employer committed to building a diverse workforce.