Senior CRM Technology Engineer

Location: Global

Team: General

About the Role

Wise is a global technology company building the best way to move and manage the world’s money with min fees, max ease, and full speed. We're seeking a Senior CRM Technology Engineer to join our 35+ strong global CRM team in London (Global locations available). You'll ensure our CRM technology stack, including Braze and key integrations, is reliable, scalable, and user-friendly, directly impacting how millions of customers experience Wise. In this role, you'll maintain the tech stack, troubleshoot HTML/CSS/Liquid issues, test data flows, and resolve campaign blocks as the go-to expert. You'll translate marketing needs into technical solutions, automate operations, enhance documentation, and train the team to build technical confidence. Enjoy hands-on work with complex global systems, solving real problems in dynamic content and personalisation. Build depth in CRM tooling, have meaningful impact on customer experiences, and influence team workflows in a diverse, inclusive environment committed to money without borders.

Key Responsibilities

• Maintain and improve our CRM tech stack including Braze, internal tools, integrations and day-to-day systems
• Own troubleshooting for HTML, CSS, Liquid, dynamic content and email rendering issues
• Be the first point of contact for CRM technical queries, helping unblock campaign builds and resolving translation or localisation challenges
• Test data flows, flag inconsistencies and raise fixes when something doesn’t behave as expected
• Turn marketing requirements into clear, workable technical tasks and build reliable, scalable solutions
• Improve CRM operations through automation, clearer documentation, smarter QA processes and workflow enhancements
• Help the team grow their technical confidence through documentation, training and practical guidance

Required Qualifications

• 4-6 years hands-on experience with CRM or MarTech platforms and integrations (Braze, Iterable, Salesforce MC, Snowflake, Stripo, Movable Ink etc.)
• Understand how customer data moves through CRM systems, including events and API-driven attributes
• Skilled at troubleshooting HTML, CSS, Liquid and dynamic content logic
• Comfortable being a go-to technical support point for internal users and explaining complex concepts clearly
• Methodical in diagnosing issues and love getting into the details
• Communicate clearly and calmly, even when something breaks at the worst possible moment
• Experienced with CRM development languages and SQL
• Curious, organised and proactive about improving how systems and processes work

Preferred Qualifications

• Experience with Braze specifically
• Knowledge of Snowflake for data handling
• Background in email rendering tools like Stripo or Movable Ink

Required Skills

• CRM or MarTech platforms (Braze, Iterable, etc.)
• HTML troubleshooting
• CSS
• Liquid templating
• Dynamic content logic
• Customer data flows and events
• API-driven attributes
• SQL
• Email rendering and localisation
• Automation and QA processes

Benefits

• RSUs (stock options)
• Flexible working
• Parental leave
• Learning budget
• Paid sabbatical after 4 years
• Health insurance
• Company retreat
• Wise card

Wise is an equal opportunity employer committed to building a diverse workforce.