About PepsiCo

PepsiCo is one of the world's leading food and beverage companies, with a diverse portfolio that includes iconic brands like Pepsi, Lay's, Gatorade, and Quaker. Operating in over 200 countries, PepsiCo employs more than 300,000 people globally and generates annual revenues exceeding $90 billion. In China, PepsiCo has a strong presence, focusing on innovative products, sustainable practices, and dynamic market expansion. As a leader in the fast-moving consumer goods (FMCG) sector, PepsiCo invests heavily in talent development, offering employees unparalleled opportunities to grow within a premium, high-performance culture.

Role Overview

The Xining Regional Expansion Manager TDS position at PepsiCo in Wuhan, Hubei, is a pivotal sales leadership role designed for ambitious professionals passionate about driving business growth in China's competitive FMCG landscape. Reporting to area leadership, you will spearhead territory development by selling innovative products, executing merchandising initiatives, and coaching frontline sales teams to achieve superior execution. This full-time role combines strategic account management with hands-on team development, offering a platform to expand PepsiCo's footprint in the Xining region while being based in vibrant Wuhan. Ideal for sales experts with 3-5 years of experience, this position demands strong negotiation skills, data-driven insights, and a proactive mindset to turn opportunities into sustained revenue streams.

Key Responsibilities

Selling & Merchandising Excellence

Collaborate with key accounts and distributors to sell new products, promotions, and merchandising initiatives, ensuring seamless market penetration. Maintain 'Gold Merchandising Standard' (GMS) compliance across your territory to uphold PepsiCo's premium brand image. Proactively discuss and provide lists of potential direct-service accounts from distribution centers (DC), optimizing supply chain efficiency.

Territory Expansion

Drive growth by opening new A&B stores, expanding PepsiCo's sales footprint in assigned markets. Escalate key account execution issues and non-compliance to area units (AU) for swift resolution, ensuring steady improvements in store-level performance.

Team Coaching & Development

Partner with market development (MD) teams to deliver targeted coaching and one-on-one feedback to frontline sales staff, such as merchandisers. Conduct effective weekly team meetings to align on goals, share best practices, and boost execution quality.

Qualifications & Requirements

To succeed in this role, candidates need 3-5 years of proven sales experience, with a significant portion in the FMCG industry. You should demonstrate expertise in both developing new business and managing stable large accounts. A college degree or above is required, complemented by strong negotiation and professional selling skills. Proficiency in sales planning, time management, and data analysis is essential, with preference for those skilled in Microsoft Office tools. Mandarin fluency is mandatory, with English capabilities highly valued. Above all, we seek passionate, quick learners who excel in execution and thrive as team players in a fast-paced environment.

Benefits & Perks

PepsiCo offers a premium compensation package for the Xining Regional Expansion Manager TDS role, including an estimated salary range of $65,000 to $95,000 USD annually (adjusted for China market equivalents with a competitive buffer). Beyond base pay, enjoy performance-based bonuses, comprehensive health insurance, retirement savings plans, and generous paid time off. Employees receive exclusive discounts on PepsiCo products, wellness programs, and flexible work arrangements. As part of a global giant, you'll access cutting-edge training, leadership development, and relocation support if applicable.

Career Growth

At PepsiCo, career progression is a reality, not a promise. This role serves as a launchpad for advancement into senior sales management, regional directorship, or cross-functional leadership in marketing and supply chain. With robust internal mobility programs, mentorship from industry veterans, and annual development reviews, high performers quickly scale to broader responsibilities. PepsiCo's commitment to diversity and inclusion ensures equitable opportunities, with many alumni leading multimillion-dollar operations worldwide.

Why Join Us

Joining PepsiCo means aligning with a purpose-driven company focused on sustainable growth, community impact, and innovation. In Wuhan, you'll contribute to China's booming FMCG sector while enjoying the city's rich culture, modern infrastructure, and proximity to key markets. PepsiCo's premium culture emphasizes work-life balance, recognition, and empowerment, making it the employer of choice for sales talent. Seize this chance to shape the future of beverages and snacks in Xining and beyond.

Role FAQs

What is the work location and travel expectation?

Based in Wuhan, Hubei, with regular travel to the Xining territory for market visits, account meetings, and team coaching.

Is English required?

Mandarin is essential; English is preferred for global collaboration and reporting.

What salary can I expect?

Estimated $65,000-$95,000 USD yearly equivalent, plus incentives, based on experience and sector benchmarks.

How does PepsiCo support professional growth?

Through tailored training, mentorship, and clear promotion paths in sales and beyond.

Is this role suitable for FMCG newcomers?

No, 3-5 years sales experience required, including FMCG exposure.