Role Overview

The Campaign Marketing Manager (AI Enterprise) at Zapier owns the strategy and execution of scaled outbound marketing powered by product engagement signals and usage data. You'll transform thousands of product data points into prioritized, timely outreach that reaches the right enterprise customers at the perfect moment. This isn't spray-and-pray marketing—it's precision outbound where product insight, impeccable timing, and creative messaging converge to create emails customers actually want to open.

In this role, you'll decide who to reach out to and when outreach is truly earned. With deep expertise in enterprise buying behavior, particularly in AI, automation, and digital transformation, you'll craft campaigns that resonate. Expect to work hands-on with HubSpot, Gong Engage, and modern outbound platforms while leveraging AI to enhance speed, relevance, and quality. This position reports to the Director of Demand Generation and collaborates closely with Product Marketing, RevOps, and Sales teams.

Zapier’s mission is to make automation accessible to everyone, and your work will directly fuel customer success at scale. As a fully remote role in NAMER, you'll enjoy flexibility while contributing to a company that's redefining work through intelligent automation.

Key Responsibilities

1. Lead campaign planning: Analyze product usage data and intent signals to define outbound priorities, optimal timing, and precise audience segmentation for enterprise prospects.
2. Craft compelling messaging: Write and continuously refine sales-ready outbound emails, sequences, and narratives perfectly aligned with enterprise AI use cases and customer pain points.
3. Cross-functional partnership: Collaborate with Product Marketing to translate complex product positioning into simple, outbound-ready stories that sales teams can activate immediately.
4. RevOps alignment: Work hand-in-hand with Revenue Operations to establish targeting criteria, lead routing rules, attribution models, and performance benchmarks that drive accountability.
5. Sales enablement: Equip Account Executives with battle-tested sequences, messaging frameworks, battle cards, and activation playbooks for maximum adoption and impact.
6. Performance measurement: Track and report on key metrics including reply rates, meeting booked rates, pipeline sourced, and conversion to closed-won opportunities.
7. Continuous optimization: Run rigorous A/B tests on subject lines, messaging angles, personalization variables, send times, and multi-channel formats to systematically improve campaign efficiency.
8. Data orchestration: Transform raw product engagement data into actionable outreach triggers, ensuring every campaign is timely, relevant, and personalized at scale.
9. Multi-channel execution: Coordinate integrated campaigns spanning email, LinkedIn, events, partner ecosystems, and account-based marketing tactics.
10. AI integration: Leverage AI tools to accelerate content creation, audience segmentation, predictive timing, and performance analysis.
11. Stakeholder communication: Present campaign results, insights, and recommendations to executive leadership and cross-functional partners.
12. Process innovation: Continuously evolve outbound methodologies based on emerging best practices, tool capabilities, and competitive intelligence.
13. Scale mastery: Build frameworks that work at Zapier’s massive scale while maintaining the personal touch that converts enterprise buyers.
14. Risk management: Balance aggressive growth targets with responsible outbound practices that build trust and long-term relationships.

This role demands both strategic thinking and tactical execution. You'll spend ~40% on strategy/planning, 30% on content creation/optimization, 20% on analysis/reporting, and 10% on cross-functional collaboration.

Qualifications

Must-Have Experience:

• 5+ years B2B marketing with deep Enterprise outbound campaign expertise
• Proven track record writing high-performing sales emails at enterprise scale
• Hands-on HubSpot, Gong Engage, and modern outbound platform experience
• Strong understanding of enterprise buying cycles in AI/automation spaces

Ideal Background:

• Experience scaling campaigns across digital, events, and partner channels
• AI-forward marketer who actively uses AI tools in daily workflows
• Comfortable managing complex projects with multiple stakeholders
• Data fluency—can turn product signals into actionable marketing strategies
• Obsessive focus on metrics: reply rates, booking rates, pipeline velocity

Zapier values diverse experiences. Even if your background doesn't perfectly match, apply if you bring the mindset and skills to excel in outbound marketing at scale.

Salary & Benefits

Competitive Compensation: Base salary range of $140,000 - $180,000 USD annually, plus equity, uncapped variable pay based on pipeline impact, and comprehensive benefits. Total compensation calibrated to experience, location within NAMER, and market data.

Exceptional Benefits Package:

• Unlimited PTO with recharge encouragement
• 100% remote work with home office stipend
• Top-tier medical, dental, vision coverage
• 401(k) with generous company match
• Extended parental leave (20+ weeks)
• Professional growth budget ($2,000+/year)
• Annual retreats and team summits
• Wellness programs and mental health support
• Equity in a profitable, high-growth company

Why Join Zapier?

Zapier isn't just another SaaS company—we're building the future of work. Our platform connects 7,000+ apps and serves millions of users worldwide. As a Campaign Marketing Manager, you'll:

• Work with cutting-edge tech: Leverage AI, automation, and real-time product data in ways most companies only dream about.
• Drive massive impact: Your campaigns will generate hundreds of enterprise meetings and millions in pipeline annually.
• Grow with a winner: Join at our growth inflection point with clear paths to Director/VP levels.
• Thrive remotely: True work flexibility with a world-class remote culture.
• Collaborate with brilliant minds: 500+ smart, kind people obsessed with making work better.

We're profitable, remote-first, and venture-backed by Sequoia, Steadfast, and others. This is your chance to shape enterprise go-to-market at a category leader.

How to Apply

Zapier's application process prioritizes inclusion. Answer our short questionnaire about your outbound experience, then we'll schedule interviews:

1. 30-min recruiter screen
2. 45-min hiring manager deep-dive
3. Cross-functional panel with RevOps/Product Marketing
4. Final executive conversation

AI Policy: We love AI tools! Use them responsibly and transparently. See our AI Collaboration Guide.

Apply now—top candidates move fast at Zapier!