Role Overview

The Principal Growth Marketer role at Zapier is a high-impact, individual contributor position designed for seasoned professionals who excel in driving revenue growth through innovative experiments and data-driven strategies. Based remotely in NAMER (North America), this role focuses on unifying product-led growth (PLG) and sales-led growth (SLG) motions to expand usage, pipeline, and revenue in mid-market and enterprise segments. Zapier, the leader in no-code automation, empowers millions of businesses worldwide to scale efficiently with AI and automation tools.

As a Principal Growth Marketer, you'll own the strategy, execution, and measurement of growth experiments across channels like ads, web, email, outbound, in-app, and social. This isn't a managerial role—it's for high-agency leaders who thrive without direct reports, influencing cross-functionally with Product, Demand Gen, Ads, Web, RevOps, Sales, Data, and Finance teams. If you have a track record of turning PLG signals (e.g., feature usage, AI adoption) and external account data into scalable plays, this remote career at Zapier is your chance to fuel global business automation.

Zapiers' commitment to responsible AI use extends to hiring: leverage tools like ChatGPT or Claude transparently while applying. Posted on 1/16/26, this role offers the flexibility of remote work, collaboration with brilliant minds, and direct impact on customer success. Ideal for growth marketers seeking high-leverage work at a profitable SaaS unicorn.

Key Responsibilities

In this Principal Growth Marketer position, you'll lead growth initiatives that directly contribute to Zapier's mission of making automation accessible to everyone. Here's what your day-to-day will entail:

• Own Growth Experiments & Measurement: Develop and manage a growth roadmap prioritizing fast-learning experiments alongside strategic long-term bets. Ensure measurement is robust, repeatable, and scalable across all channels.
• Drive Signal-Driven Plays: Convert internal product signals—such as feature usage patterns, AI tool adoption rates, and account behaviors—into hyper-targeted experiments via outbound emails, in-product nudges, web personalization, and paid ads.
• Execute Hands-On: Partner closely with Demand Gen, Ads, Web, and RevOps teams to run experiments end-to-end, from ideation to analysis and iteration.
• Prioritize & Influence: Use data rigor to prioritize high-impact opportunities, influencing stakeholders without authority to align on execution.
• Analyze & Iterate: Prototype creatively ('hacky' solutions welcome), measure uplift with SQL and analytics tools, and rapidly scale winners.
• Model Impact: Apply commercial rigor through financial modeling, scenario planning, and ROI assessments to justify investments.
• Cross-Functional Leadership: Communicate clearly to drive alignment across Product, Sales, Finance, and more in ambiguous, fast-paced settings.
• Innovate Channels: Experiment boldly with emerging tactics like direct mail, social selling, and AI-enhanced personalization.
• Focus on Segments: Target mid-market and enterprise expansion, boosting pipeline and usage through unified PLG/SLG strategies.
• Report Insights: Deliver actionable reports that empower the team to replicate success globally.

Expect to move quickly in a collaborative remote environment where your experiments power Zapier's next phase of growth.

Qualifications

Zapier seeks Principal Growth Marketers with proven expertise in signal-driven growth. Key requirements include:

• Extensive experience running PLG experiments using product data signals and external account insights.
• Demonstrated high-agency as an IC, leading initiatives across multiple teams without direct reports.
• Track record of transforming signals into multi-channel plays (outbound, in-product, web, ads).
• Balance of creative 'hacking' with analytical depth—fast prototyping, lift analysis, and iteration.
• Strong commercial acumen: expert in modeling, scenario planning, and impact forecasting.
• Systems-oriented mindset thriving in loops, inputs, and constraints amid ambiguity.
• Superior communication for stakeholder alignment in complex orgs.
• Analytical foundation from growth marketing, demand gen, product growth, RevOps, or CS roles.
• Hands-on with stacks like Clay, HubSpot, Marketo, Outreach, LeadIQ, Waterfall IO, and CMS tools.
• Passion for automation, AI, and scaling SaaS in profitable environments.

Salary & Benefits

Salary for Principal Growth Marketer at Zapier ranges from $180,000 to $250,000 USD yearly, based on experience, plus equity. While not publicly disclosed, this reflects market rates for senior remote roles in NAMER.

Benefits include unlimited PTO, 100% remote flexibility, full health coverage, 401(k) match, parental leave, home office stipends, professional development budgets, wellness reimbursements, and more—totaling a compelling package for career growth.

Why Join Zapier?

Zapier isn't just a workplace; it's a movement to humanize work through automation and AI. Join a remote-first team of innovators building products that delight millions. Your growth experiments will directly scale businesses globally, with opportunities for impact, learning, and advancement in a transparent, supportive culture.

How to Apply

Apply now via Zapier's careers page. Use AI responsibly—review our AI collaboration guide. Tailor your resume to highlight growth experiments and tools. Interviews include case studies on signal-driven strategies.