Creative Consultant & Brand Copywriter

Independent

Working on a project-by-project basis with design houses, brand consultancies and in-house creative departments across Ireland.

• Acting as creative lead on projects or new business pitches with small-to-medium sized agencies to help shape creative visions and mentor teams that do not yet have the expertise or capabilities to sell in creative ideas.
• Developing strong brand narratives, propositions, tones of voice and personalities.
• Creating content and messaging for digitally led concepts and multichannel marketing campaigns.
• Writing, editing and proofreading B2B content for long-form reports, white papers and thought leadership articles across a wide range of industries including big tech, pharma, finance and building automation.
• Website copywriting for government and multinational enterprises.

Senior Copywriter

Novartis

Played an integral role in the fast-paced in-house creative department as copy lead on the international team based between Mexico City, Dublin and Hyderabad.

• Collaborated with multidisciplinary team of design and motion graphics artists in a cross-cultural group located across multiple time zones.
• Worked closely with product teams to create multichannel digital marketing campaigns and tonally consistent content for global markets, comprising direct response, email, display, landing pages and video.
• Wrote healthcare copy requiring the highest attention to detail, as well as compliance with strict regulations, for a range of rare disease treatment, eye therapy and medical device campaigns.

Creative Director & Senior Copywriter

McCann Dublin

Joined as Senior Copywriter and promoted to Creative Director in January 2016 to lead successful new business pitches for clients including Microsoft Ireland.

• Led and managed a multidisciplinary team of junior- and senior-level art directors, copywriters, designers and social content creators.
• Spearheaded the brand revitalisation of Microsoft Ireland to support multiple successful recruitment campaigns throughout 2018 and 2019.
• Central in the development of noted behavioural change campaigns for brands including Safefood, Rape Crisis Centre and the Health & Safety Authority.
• Creative lead on the Zurich brand for pension and insurance campaigns.

Senior Copywriter

ROTHCO (Droga5)

Joined as Senior Copywriter on the dedicated financial team covering AIB and AVIVA.

• Developed bespoke in-store marketing collateral for AIB branches nationwide.
• Interviewed small business clients and branch managers across Ireland to research how AIB enables SMEs to operate and grow their businesses, with those findings informing the content for a groundbreaking business banking product campaign.

Senior Copywriter

TBWA\Dublin

Developed and honed a strategic, effectiveness-focused approach to copywriting and creative development.

• Acted as creative lead on brands including Sony PlayStation, Jameson Irish Whiskey, McDonald's and O2 (Telefónica).
• Recognised as key component in the maintaining of both creative quality and key relationships between clients and internal stakeholders.
• Won ADFX Gold effectiveness award for the creation of the initial QUIT.ie brand concept and campaign for the Department of Health in Ireland.

MSc in Advertising

DIT Aungier Street (TUD)

Diploma in Advertising

DIT College of Commerce (TUD)