Resume and JobRESUME AND JOB
All Profiles

Madhavi Divya

US

About

Having around 8 years of experience in developing on-demand applications on the salesforce.com platform using Apex programming language, Flows, Flow Orchestration, and event-driven patterns with strong integrations (REST/SOAP, Named Credentials, External Services, Outbound Messaging). Having good experience in the development of Apex and VF Pages, Lightning Web Components (LWC), and asynchronous Apex (Batch, Queueable, Future) for scalable processing. Experience in Administration, Configuration, Implementation, Lightning Web Components, and support experience with the Salesforce platform; working cross-functionally with Product Owners (POs), Business Stakeholders, Architects, and QA in Agile/Scrum environments. Worked on Lightning Process Builder flows, Connect API, Chatter, and Quick Action, and migrating automations to Flows/Flow Orchestration with governance around error handling and retries. Experience in developing Triggers, classes, Workflows, Approval processes, assignment rules formation, Auto-response, email Handler, formula, and validation rules; bulkified trigger patterns with governor-limit safe SOQL/SOSL and platform cache where applicable. Having experience on roles and profile creation, Permission Sets, Sharing Rules, OWD, and field-level security (FLS) aligned to integration and event use cases. Having development experience on the batch Apex, and scheduled Apex; additionally, implemented Queueable and Future methods for background operations and scheduled jobs for time-based orchestration. Creation of Users, Roles and Profiles and applying securities at all levels; applied org security best practices to integrated endpoints (Named Credentials) and external callouts. Designing of an Application and Creating Objects with respective to the Application; data modeling for integration contracts and event payloads. Creating Tabs with respective to the Objects; exposed orchestration steps and integration status via LWC/Utility items. Designing of Page layouts and applying securities at Page layouts; introduced dynamic forms and visibility rules to align with Flow screens/orchestrations. Creating Validation Rules based on the requirement; added pre-integration validations and post-callout fault handling within Flows. Designing Workflow and Approvals on respective Objects; modernized to Flows/Flow Orchestration and integrated with Platform Events for approval notifications. Good knowledge in importing data with Import Wizard and Apex Data Loader mechanisms; leveraged Batch/Queueable for post-load normalization and integration syncs. Writing code for database-related operations such as SOQL, SOSL; optimized queries for bulk operations in async Apex and Flow data actions. Designing Triggers on various Objects with respective to the requirement; introduced trigger framework patterns, event publishing (Platform Events), and async chaining (Queueable). Ability to work in a team and individually with adaptability to any environment; collaborate daily with POs, Business Stakeholders, and QA to define acceptance criteria and test strategies under Agile. Worked on the designing of custom objects, custom fields, role-based page layouts, record types, and Flow-driven screen experiences aligned to process orchestration. Custom tabs, custom reports, report folders, design of Visual Force Pages, Dashboards, and various other components; added integration dashboards (API success/failure), async job monitoring, and event metrics. Conducts thorough QA and UI testing to catch and resolve interface or usability issues early in the development cycle; implemented unit tests for Apex/Flows, mocked callouts for integrations, and UAT with QA. Experience in test writing, deploying components, and issues resolution; hands-on with deployment tools, Git (feature branching/PRs), sfdx/CLI, ANT, and Change Sets-and CI/CD hygiene for integrated releases.

Experience

Salesforce Developer

KineticAl Inc.

Aug 2023 – PresentGreater HoustonFull-time

As a Salesforce Developer at KineticAl Inc., I design and deliver user-focused interfaces on the Salesforce platform. I build intuitive and responsive Lightning Web Components (LWC) that enhance workflows and improve productivity. I collaborate with stakeholders and designers to translate business requirements into visually appealing and efficient Salesforce applications. I utilize SLDS, Lightning App Builder, and Aura Components to ensure consistent, accessible, and high-performing experiences across both desktop and mobile platforms. I also introduce Flow Orchestration for long-running processes, use Platform Events for event-driven patterns, and implement robust REST/SOAP integrations through Named Credentials and External Services within an Agile delivery model.

  • Partner with product owners, business stakeholders, architects, UX, and QA in Agile/Scrum to refine requirements, acceptance criteria, and test plans.
  • Configure roles, profiles, permission sets, sharing rules, organization-wide defaults, field-level security, and record types.
  • Create custom objects and fields to support new features and data models.
  • Modernize automation by migrating Process Builder to Flow and Flow Orchestration with subflows, validation rules, and approvals.
  • Orchestrate long-running processes with Flow Orchestration and decouple steps with Platform Events where appropriate.
  • Apply OAuth scopes and security best practices for callouts and integrations.
  • Migrate and cleanse data with Data Loader, Import Wizard, Workbench, and SOQL.
  • Design and maintain Apex classes, triggers, batch processes, and Visualforce.
  • Add Queueable, Future, and Scheduled jobs to support asynchronous work.
  • Bulkify triggers and queries to respect governor limits, and write comprehensive unit tests.
  • Build and enhance LWCs focused on usability and performance, and integrate them with Apex controllers.
  • Integrate third-party systems via REST and SOAP using Named Credentials and External Services.
  • Implement Outbound Messaging with standardized authentication, retries, and error handling.
  • Optimize SOQL and SOSL with selective filters and indexing awareness, and use platform cache where helpful.
  • Enforce UI quality and accessibility with SLDS, and use Lightning App Builder and Aura where appropriate.
  • Run post-load normalization and reconciliation using Batch and Queueable jobs.
  • Manage deployments with Git feature branches and pull requests, sfdx/CLI, ANT, and Change Sets.
  • Promote changes from sandbox to UAT to production with checklists and rollback plans, and participate in sprint planning, daily standups, demos, and retrospectives.
  • Document designs, workflows, and runbooks, including orchestration maps and integration sequence diagrams.

Salesforce developer

Tech Mahindra, India

May 2017 – Jul 2023IndiaFull-time

Salesforce Developer

Campmor, Inc.

Mar 2021 – Jul 2023Contract

Campmor Inc. is a recreational equipment retailer that was established in Bogota, New Jersey, in 1978. The retail store, located in Paramus, New Jersey, offers a wide selection of products, including many items available online, as well as additional offerings. Campmor is an application developed to help Clients in reaching more customers and not to miss valid potential leads, and also to make the customer buying process more user-friendly and rapid, unlike their old website, which was not dynamic or user/client interactive, and it failed in providing much information about customer purchases and their preferences. But, in the background, this application tracks consumer purchases, their updated contact details, and tracks down their location of purchase, generates potential leads, creates contacts out of registrations, greets customers on their birthdays and anniversaries, and saves all this important information about consumers, which is treated as wealth by the client. Furthermore, the client is utilizing the information gathered from the application, which we developed for analytics, thereby helping them make their business decisions more effectively and intensively.

  • Collaborated with product owners, business stakeholders, architects, UX, and QA to clarify requirements, define acceptance criteria, and align releases to business goals.
  • Coordinated with Salesforce Premium Support to review limits, event delivery behavior, deployment concerns, and platform best practices.
  • Secured data using roles, role hierarchies, profiles, permission sets, organization-wide defaults, field-level security, sharing rules, and record types.
  • Customized objects and fields, tabs, page layouts, record types, search settings, list views, queues, reports, and dashboards.
  • Replaced legacy Process Builder automation with Flow and Flow Orchestration, and added subflows, validation rules, and approval steps.
  • Created and refreshed sandboxes, standardized pre- and post-deploy checklists, seeded test data, and maintained release notes and rollback plans.
  • Managed data migration and cleansing with Data Loader, Import Wizard, Workbench, and SOQL.
  • Developed Apex classes and triggers, and converted workflow logic to maintainable Flow-based automation.
  • Built Lightning Web Components and Visualforce pages from Adobe XD and PDF specifications.
  • Validated cross-browser responsive behavior and delivered real-time updates using Platform Events.
  • Implemented asynchronous Apex, using Batch for large volumes, Queueable for chained work, Future for lightweight tasks, and Scheduled for time-based jobs.
  • Integrated REST and SOAP services with Named Credentials, External Services, and Outbound Messaging.
  • Standardized authentication, timeouts, retries, error handling, and dead-letter queue patterns for integrations.
  • Wrote selective SOQL and SOSL, bulkified logic to respect governor limits, and leveraged Platform Cache where appropriate.
  • Improved observability with structured logs and monitoring for asynchronous jobs and integrations.
  • Performed post-load normalization and reconciliation using Batch and Queueable jobs.
  • Owned deployments using Change Sets, Force.com IDE, Git feature branches and pull requests, sfdx/CLI, and ANT.
  • Promoted changes from sandbox to UAT to production using checklists and rollback plans.
  • Practiced Agile/Scrum in JIRA, including sprint planning, daily stand-ups, demos, and retrospectives.
  • Documented designs, orchestration maps, integration sequence diagrams, and runbooks for maintainability.

Salesforce Developer

MetLife, Inc.

Jun 2019 – Mar 2021Contract

This is basically a HR/Leave process application. This application is designed to maintain various stages of leave/notice period process credit/request/approval like employee get their monthly leave in the end of the month as per company policy in their individual account & then they request as per availability for the leave then their supervisor approves every individual request after their leave balance reduced from the main balance.

  • Worked on various Salesforce.com customizations - creation of customized business objects
  • Worked on Validation rules, Workflow Rules, Page layouts to suit to the needs of the application.
  • Worked on custom fields and validations to new and existing objects and added custom functionality using custom controllers.
  • Defined Lookup and Master-Detailed relationships on the objects
  • Configured Data Loader and uploaded data in CSV files into a sales force, checking for the correctness of the data
  • Creating different visual force pages and Apex classes
  • Working on various Triggers for various functional needs in the application.

Salesforce Developer

eHealth Records International, Inc.

Jul 2017 – Jun 2019Contract

I am working as an SFDC developer for E health record and doing production support activities. This system provides Patient Administration, Billing and Pharmacy Management functions for the hospital. The major functions of the Patient Administration module included Allocating Registrations, Recording Personal Details, Handling Hospital Admissions, Assigning Insurance Details, Recording Transfers within the hospital, and Creation of Discharge Summary. The Billing module allowed Billing and receivables, looked into multiple modes of Payment, and Rates Definitions for Services.

  • Worked as a team member and performed the role of Salesforce.com Administrator in the organization.
  • Developed custom objects, triggers, and workflows.
  • Involved in Setting up Users, roles, profiles, and Security settings.
  • Designed and developed Apex Triggers for various functional needs in the application.
  • Involved in data mapping and migration of data from legacy systems to Salesforce.com Objects and fields.
  • Customized page layouts for Contacts and Accounts depending on client requirements.

Education

Bachelor of Technology in Electrical and Electronics Engineering (EEE)

Jawaharlal Nehru Technological University, Kakinada (JNTU-K)

Aug 2013 – May 2017

Skills

CRM

Salesforce.com CRM· ExpertClassic· ExpertLightning Platforms· Expert

SFDC Technologies

Apex· ExpertLightning Application· ExpertLWC (Lightning Web Components)· ExpertVisual Force· ExpertApex Classes· ExpertApex triggers· ExpertVisual Force Pages· ExpertBatch Apex· ExpertSchedule Apex· ExpertWorkflows· ExpertFlows / Flow Orchestration· ExpertApprovals· ExpertRecord Types· ExpertPage Layouts· ExpertOWD (Organization-Wide Defaults)· ExpertRoles/Profiles· ExpertCase Management· Advanced

Orchestration

Batch· ExpertQueueable· ExpertFuture· ExpertScheduled Apex· ExpertSubflows· ExpertEvent-driven patterns· Expert

Data

SQL· ExpertPI/SQL· AdvancedSOQL· ExpertSOSL· ExpertApex Data Loader· ExpertImport Wizard· ExpertWorkbench· Expert

DevOps

Git· ExpertJenkins· Advancedsfdx/CLI· ExpertANT· ExpertChange Sets· ExpertHTML· AdvancedCSS· AdvancedJavaScript· Expert

Integrations

REST/SOAP APIs· ExpertNamed Credentials· ExpertExternal Services· ExpertJSON/XML· Expert

Ways of Work

Agile/Scrum· ExpertJIRA· ExpertConfluence· AdvancedCross-functional with POs, Business Stakeholders, QA· Expert

Certifications

Platform Developer I

Salesforce

All Profiles

Madhavi Divya

US

About

Having around 8 years of experience in developing on-demand applications on the salesforce.com platform using Apex programming language, Flows, Flow Orchestration, and event-driven patterns with strong integrations (REST/SOAP, Named Credentials, External Services, Outbound Messaging). Having good experience in the development of Apex and VF Pages, Lightning Web Components (LWC), and asynchronous Apex (Batch, Queueable, Future) for scalable processing. Experience in Administration, Configuration, Implementation, Lightning Web Components, and support experience with the Salesforce platform; working cross-functionally with Product Owners (POs), Business Stakeholders, Architects, and QA in Agile/Scrum environments. Worked on Lightning Process Builder flows, Connect API, Chatter, and Quick Action, and migrating automations to Flows/Flow Orchestration with governance around error handling and retries. Experience in developing Triggers, classes, Workflows, Approval processes, assignment rules formation, Auto-response, email Handler, formula, and validation rules; bulkified trigger patterns with governor-limit safe SOQL/SOSL and platform cache where applicable. Having experience on roles and profile creation, Permission Sets, Sharing Rules, OWD, and field-level security (FLS) aligned to integration and event use cases. Having development experience on the batch Apex, and scheduled Apex; additionally, implemented Queueable and Future methods for background operations and scheduled jobs for time-based orchestration. Creation of Users, Roles and Profiles and applying securities at all levels; applied org security best practices to integrated endpoints (Named Credentials) and external callouts. Designing of an Application and Creating Objects with respective to the Application; data modeling for integration contracts and event payloads. Creating Tabs with respective to the Objects; exposed orchestration steps and integration status via LWC/Utility items. Designing of Page layouts and applying securities at Page layouts; introduced dynamic forms and visibility rules to align with Flow screens/orchestrations. Creating Validation Rules based on the requirement; added pre-integration validations and post-callout fault handling within Flows. Designing Workflow and Approvals on respective Objects; modernized to Flows/Flow Orchestration and integrated with Platform Events for approval notifications. Good knowledge in importing data with Import Wizard and Apex Data Loader mechanisms; leveraged Batch/Queueable for post-load normalization and integration syncs. Writing code for database-related operations such as SOQL, SOSL; optimized queries for bulk operations in async Apex and Flow data actions. Designing Triggers on various Objects with respective to the requirement; introduced trigger framework patterns, event publishing (Platform Events), and async chaining (Queueable). Ability to work in a team and individually with adaptability to any environment; collaborate daily with POs, Business Stakeholders, and QA to define acceptance criteria and test strategies under Agile. Worked on the designing of custom objects, custom fields, role-based page layouts, record types, and Flow-driven screen experiences aligned to process orchestration. Custom tabs, custom reports, report folders, design of Visual Force Pages, Dashboards, and various other components; added integration dashboards (API success/failure), async job monitoring, and event metrics. Conducts thorough QA and UI testing to catch and resolve interface or usability issues early in the development cycle; implemented unit tests for Apex/Flows, mocked callouts for integrations, and UAT with QA. Experience in test writing, deploying components, and issues resolution; hands-on with deployment tools, Git (feature branching/PRs), sfdx/CLI, ANT, and Change Sets-and CI/CD hygiene for integrated releases.

Experience

Salesforce Developer

KineticAl Inc.

Aug 2023 – PresentGreater HoustonFull-time

As a Salesforce Developer at KineticAl Inc., I design and deliver user-focused interfaces on the Salesforce platform. I build intuitive and responsive Lightning Web Components (LWC) that enhance workflows and improve productivity. I collaborate with stakeholders and designers to translate business requirements into visually appealing and efficient Salesforce applications. I utilize SLDS, Lightning App Builder, and Aura Components to ensure consistent, accessible, and high-performing experiences across both desktop and mobile platforms. I also introduce Flow Orchestration for long-running processes, use Platform Events for event-driven patterns, and implement robust REST/SOAP integrations through Named Credentials and External Services within an Agile delivery model.

  • Partner with product owners, business stakeholders, architects, UX, and QA in Agile/Scrum to refine requirements, acceptance criteria, and test plans.
  • Configure roles, profiles, permission sets, sharing rules, organization-wide defaults, field-level security, and record types.
  • Create custom objects and fields to support new features and data models.
  • Modernize automation by migrating Process Builder to Flow and Flow Orchestration with subflows, validation rules, and approvals.
  • Orchestrate long-running processes with Flow Orchestration and decouple steps with Platform Events where appropriate.
  • Apply OAuth scopes and security best practices for callouts and integrations.
  • Migrate and cleanse data with Data Loader, Import Wizard, Workbench, and SOQL.
  • Design and maintain Apex classes, triggers, batch processes, and Visualforce.
  • Add Queueable, Future, and Scheduled jobs to support asynchronous work.
  • Bulkify triggers and queries to respect governor limits, and write comprehensive unit tests.
  • Build and enhance LWCs focused on usability and performance, and integrate them with Apex controllers.
  • Integrate third-party systems via REST and SOAP using Named Credentials and External Services.
  • Implement Outbound Messaging with standardized authentication, retries, and error handling.
  • Optimize SOQL and SOSL with selective filters and indexing awareness, and use platform cache where helpful.
  • Enforce UI quality and accessibility with SLDS, and use Lightning App Builder and Aura where appropriate.
  • Run post-load normalization and reconciliation using Batch and Queueable jobs.
  • Manage deployments with Git feature branches and pull requests, sfdx/CLI, ANT, and Change Sets.
  • Promote changes from sandbox to UAT to production with checklists and rollback plans, and participate in sprint planning, daily standups, demos, and retrospectives.
  • Document designs, workflows, and runbooks, including orchestration maps and integration sequence diagrams.

Salesforce developer

Tech Mahindra, India

May 2017 – Jul 2023IndiaFull-time

Salesforce Developer

Campmor, Inc.

Mar 2021 – Jul 2023Contract

Campmor Inc. is a recreational equipment retailer that was established in Bogota, New Jersey, in 1978. The retail store, located in Paramus, New Jersey, offers a wide selection of products, including many items available online, as well as additional offerings. Campmor is an application developed to help Clients in reaching more customers and not to miss valid potential leads, and also to make the customer buying process more user-friendly and rapid, unlike their old website, which was not dynamic or user/client interactive, and it failed in providing much information about customer purchases and their preferences. But, in the background, this application tracks consumer purchases, their updated contact details, and tracks down their location of purchase, generates potential leads, creates contacts out of registrations, greets customers on their birthdays and anniversaries, and saves all this important information about consumers, which is treated as wealth by the client. Furthermore, the client is utilizing the information gathered from the application, which we developed for analytics, thereby helping them make their business decisions more effectively and intensively.

  • Collaborated with product owners, business stakeholders, architects, UX, and QA to clarify requirements, define acceptance criteria, and align releases to business goals.
  • Coordinated with Salesforce Premium Support to review limits, event delivery behavior, deployment concerns, and platform best practices.
  • Secured data using roles, role hierarchies, profiles, permission sets, organization-wide defaults, field-level security, sharing rules, and record types.
  • Customized objects and fields, tabs, page layouts, record types, search settings, list views, queues, reports, and dashboards.
  • Replaced legacy Process Builder automation with Flow and Flow Orchestration, and added subflows, validation rules, and approval steps.
  • Created and refreshed sandboxes, standardized pre- and post-deploy checklists, seeded test data, and maintained release notes and rollback plans.
  • Managed data migration and cleansing with Data Loader, Import Wizard, Workbench, and SOQL.
  • Developed Apex classes and triggers, and converted workflow logic to maintainable Flow-based automation.
  • Built Lightning Web Components and Visualforce pages from Adobe XD and PDF specifications.
  • Validated cross-browser responsive behavior and delivered real-time updates using Platform Events.
  • Implemented asynchronous Apex, using Batch for large volumes, Queueable for chained work, Future for lightweight tasks, and Scheduled for time-based jobs.
  • Integrated REST and SOAP services with Named Credentials, External Services, and Outbound Messaging.
  • Standardized authentication, timeouts, retries, error handling, and dead-letter queue patterns for integrations.
  • Wrote selective SOQL and SOSL, bulkified logic to respect governor limits, and leveraged Platform Cache where appropriate.
  • Improved observability with structured logs and monitoring for asynchronous jobs and integrations.
  • Performed post-load normalization and reconciliation using Batch and Queueable jobs.
  • Owned deployments using Change Sets, Force.com IDE, Git feature branches and pull requests, sfdx/CLI, and ANT.
  • Promoted changes from sandbox to UAT to production using checklists and rollback plans.
  • Practiced Agile/Scrum in JIRA, including sprint planning, daily stand-ups, demos, and retrospectives.
  • Documented designs, orchestration maps, integration sequence diagrams, and runbooks for maintainability.

Salesforce Developer

MetLife, Inc.

Jun 2019 – Mar 2021Contract

This is basically a HR/Leave process application. This application is designed to maintain various stages of leave/notice period process credit/request/approval like employee get their monthly leave in the end of the month as per company policy in their individual account & then they request as per availability for the leave then their supervisor approves every individual request after their leave balance reduced from the main balance.

  • Worked on various Salesforce.com customizations - creation of customized business objects
  • Worked on Validation rules, Workflow Rules, Page layouts to suit to the needs of the application.
  • Worked on custom fields and validations to new and existing objects and added custom functionality using custom controllers.
  • Defined Lookup and Master-Detailed relationships on the objects
  • Configured Data Loader and uploaded data in CSV files into a sales force, checking for the correctness of the data
  • Creating different visual force pages and Apex classes
  • Working on various Triggers for various functional needs in the application.

Salesforce Developer

eHealth Records International, Inc.

Jul 2017 – Jun 2019Contract

I am working as an SFDC developer for E health record and doing production support activities. This system provides Patient Administration, Billing and Pharmacy Management functions for the hospital. The major functions of the Patient Administration module included Allocating Registrations, Recording Personal Details, Handling Hospital Admissions, Assigning Insurance Details, Recording Transfers within the hospital, and Creation of Discharge Summary. The Billing module allowed Billing and receivables, looked into multiple modes of Payment, and Rates Definitions for Services.

  • Worked as a team member and performed the role of Salesforce.com Administrator in the organization.
  • Developed custom objects, triggers, and workflows.
  • Involved in Setting up Users, roles, profiles, and Security settings.
  • Designed and developed Apex Triggers for various functional needs in the application.
  • Involved in data mapping and migration of data from legacy systems to Salesforce.com Objects and fields.
  • Customized page layouts for Contacts and Accounts depending on client requirements.

Education

Bachelor of Technology in Electrical and Electronics Engineering (EEE)

Jawaharlal Nehru Technological University, Kakinada (JNTU-K)

Aug 2013 – May 2017

Skills

CRM

Salesforce.com CRM· ExpertClassic· ExpertLightning Platforms· Expert

SFDC Technologies

Apex· ExpertLightning Application· ExpertLWC (Lightning Web Components)· ExpertVisual Force· ExpertApex Classes· ExpertApex triggers· ExpertVisual Force Pages· ExpertBatch Apex· ExpertSchedule Apex· ExpertWorkflows· ExpertFlows / Flow Orchestration· ExpertApprovals· ExpertRecord Types· ExpertPage Layouts· ExpertOWD (Organization-Wide Defaults)· ExpertRoles/Profiles· ExpertCase Management· Advanced

Orchestration

Batch· ExpertQueueable· ExpertFuture· ExpertScheduled Apex· ExpertSubflows· ExpertEvent-driven patterns· Expert

Data

SQL· ExpertPI/SQL· AdvancedSOQL· ExpertSOSL· ExpertApex Data Loader· ExpertImport Wizard· ExpertWorkbench· Expert

DevOps

Git· ExpertJenkins· Advancedsfdx/CLI· ExpertANT· ExpertChange Sets· ExpertHTML· AdvancedCSS· AdvancedJavaScript· Expert

Integrations

REST/SOAP APIs· ExpertNamed Credentials· ExpertExternal Services· ExpertJSON/XML· Expert

Ways of Work

Agile/Scrum· ExpertJIRA· ExpertConfluence· AdvancedCross-functional with POs, Business Stakeholders, QA· Expert

Certifications

Platform Developer I

Salesforce